Oxford Brookes University: Marketing

InstitutionOxford Brookes University
Department Oxford Brookes Business School
Web http://www.brookes.ac.uk
Study type Taught

Summary

The MSc Marketing gives you a strong foundation in marketing theory and practice. With live case-studies, consultancy projects and skills workshops we encourage an innovative and creative approach to your learning. You will combine theory and practice to develop the key transferable skills that employers are looking for.

If you begin your course in September you have the choice to apply for one year's paid supervised work experience (a work placement) in a marketing role instead. By gaining this professional experience you will be well prepared for your future career.

We aim to and give you a wealth of knowledge in marketing management so you gain an understanding of customer behaviours and expectations, and the variety of channels used to interact with customers; analysing marketing data; devising marketing strategy for global brands and organisations. We help you develop the decision-making skills and rationale to devise marketing plans and communications. With a range of specialist modules to choose from you can develop an area of marketing expertise, giving you even further career options.

MSc

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