Oxford Brookes University: Marketing and Brand Management

InstitutionOxford Brookes University
Department Oxford Brookes Business School
Web http://www.brookes.ac.uk
Study type Taught

Summary

The MSc Marketing and Brand Management focuses on planning and applying brand management strategies. You will learn about the importance of brand management within an overall framework of marketing and business management.

If you start the course in September, you can choose the sandwich mode, which gives you the opportunity to apply for one year’s paid supervised work experience (work placement) in a marketing role. By gaining this professional experience you will be well prepared for your future career.

You will develop a strong foundation in marketing theory and practice, combined with a specialist perspective on brand management, including brand values and a wide range of related communication channels.

This course will prepare you to work for a branding or marketing agency or for a marketing, branding or communications department within an organisation. With practical case studies and live scenarios, you will apply brand management theory and analyse and critique what makes a successful brand. You will enhance your employment and future career prospects, through developing your knowledge of marketing and brand management theory and how it is applied in practice.

MSc

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