Oxford Brookes University: Digital Marketing

InstitutionOxford Brookes University
Department Oxford Brookes Business School
Web http://www.brookes.ac.uk
Email business@brookes.ac.uk
Telephone 01865 485858
Study type Taught


The MSc in Digital Marketing enables you to specialise in planning and applying digital marketing strategies. You will develop a strong foundation in marketing theory and practice, combined with a specialist perspective on digital marketing and how it integrates into an overall marketing framework.

If you choose the sandwich mode (offered in September) you apply for one year's paid supervised work experience (a work placement) in a marketing role. By gaining this professional experience you will be well prepared for your future career.

Your individual employment prospects will be enhanced through knowledge of marketing and digital marketing theory and practice. In addition, you will have the opportunity to sit the Institute for Direct and Digital Marketing (IDM) Certificate level exam. IDM student members also benefit from digitally focused job opportunities available through the IDM’s digital hub.

The current fast-changing media and technology environment presents many challenges to marketers. You will develop the skills to analyse complex marketing situations in the digital environment, and reach decisions on solutions and actions. You will acquire the specialist digital marketing knowledge needed to understand and create digital marketing solutions, preparing you for a number of marketing roles including Digital Marketing Analyst, Social Media Manager, Communities and Social Media Specialist.


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