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Oxford Brookes University: International Luxury Marketing
Institution | Oxford Brookes University |
---|---|
Department | Oxford Brookes Business School |
Web | http://www.brookes.ac.uk |
admissions@brookes.ac.uk | |
Telephone | 01865 535000 |
Study type | Taught |
MSc
Summary
When a customer buys a prestige car, designer handbag or even a bottle of fine wine, they expect it to be an experience. Working in luxury marketing, your challenge will be to promote brands on different channels to maintain reputation, communicate heritage and build trust.
This area is glamorous and innovative. Luxury brands are often the first to test out new technology, such as augmented reality, to connect with their target audience and make a statement. We’ll also challenge you to consider the sustainability of innovations, looking at their longevity and quality.
We’ve spent time building relationships with luxury brands in the local area and beyond. We often partner with designer outlet Bicester Village and the grand country house Blenheim Palace. Past students have also visited experts at Porsche UK.
When you graduate, you won’t be confined to in-house marketing roles. You’ll also be the perfect fit for agencies specialising in the luxury marketplace. Your expertise in responsible marketing will help you make your mark and take the lead with sustainability in mind.
Level | RQF Level 7 |
---|---|
Entry requirements | The programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with: - a minimum of a second-class honours degree Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience. This should include, in particular, further professional training and accreditation and the demonstration of appropriate career development. Please contact Admissions for further details. Entry will also be subject to two satisfactory references (one of these must be an academic reference). Please also see the University's general entry requirements. |
Location | Main Site Gipsy Lane Oxford OX3 0BP |
Fees
England | 11350 GBP for Year 1 |
---|---|
Northern Ireland | 11350 GBP for Year 1 |
Scotland | 11350 GBP for Year 1 |
Wales | 11350 GBP for Year 1 |
Channel Islands | 11350 GBP for Year 1 |
EU | 17650 GBP for Year 1 |
International | 17650 GBP for Year 1 |
Summary
When a customer buys a prestige car, designer handbag or even a bottle of fine wine, they expect it to be an experience. Working in luxury marketing, your challenge will be to promote brands on different channels to maintain reputation, communicate heritage and build trust.
This area is glamorous and innovative. Luxury brands are often the first to test out new technology, such as augmented reality, to connect with their target audience and make a statement. We’ll also challenge you to consider the sustainability of innovations, looking at their longevity and quality.
We’ve spent time building relationships with luxury brands in the local area and beyond. We often partner with designer outlet Bicester Village and the grand country house Blenheim Palace. Past students have also visited experts at Porsche UK.
When you graduate, you won’t be confined to in-house marketing roles. You’ll also be the perfect fit for agencies specialising in the luxury marketplace. Your expertise in responsible marketing will help you make your mark and take the lead with sustainability in mind.
Level | RQF Level 7 |
---|---|
Entry requirements | The programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with: - a minimum of a second-class honours degree Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience. This should include, in particular, further professional training and accreditation and the demonstration of appropriate career development. Please contact Admissions for further details. Entry will also be subject to two satisfactory references (one of these must be an academic reference). Please also see the University's general entry requirements. |
Location | Main Site Gipsy Lane Oxford OX3 0BP |
Fees
England | 5675 GBP for Year 1 |
---|---|
Northern Ireland | 5675 GBP for Year 1 |
Scotland | 5675 GBP for Year 1 |
Wales | 5675 GBP for Year 1 |
Channel Islands | 5675 GBP for Year 1 |
Summary
When a customer buys a prestige car, designer handbag or even a bottle of fine wine, they expect it to be an experience. Working in luxury marketing, your challenge will be to promote brands on different channels to maintain reputation, communicate heritage and build trust.
This area is glamorous and innovative. Luxury brands are often the first to test out new technology, such as augmented reality, to connect with their target audience and make a statement. We’ll also challenge you to consider the sustainability of innovations, looking at their longevity and quality.
We’ve spent time building relationships with luxury brands in the local area and beyond. We often partner with designer outlet Bicester Village and the grand country house Blenheim Palace. Past students have also visited experts at Porsche UK.
When you graduate, you won’t be confined to in-house marketing roles. You’ll also be the perfect fit for agencies specialising in the luxury marketplace. Your expertise in responsible marketing will help you make your mark and take the lead with sustainability in mind.
Level | RQF Level 7 |
---|---|
Entry requirements | The programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with: - a minimum of a second-class honours degree Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience. This should include, in particular, further professional training and accreditation and the demonstration of appropriate career development. Please contact Admissions for further details. Entry will also be subject to two satisfactory references (one of these must be an academic reference). Please also see the University's general entry requirements. |
Location | Main Site Gipsy Lane Oxford OX3 0BP |
Fees
EU | 17650 GBP for Year 1 |
---|---|
England | 11350 GBP for Year 1 |
Northern Ireland | 11350 GBP for Year 1 |
Scotland | 11350 GBP for Year 1 |
Wales | 11350 GBP for Year 1 |
Channel Islands | 11350 GBP for Year 1 |
International | 17650 GBP for Year 1 |
Summary
When a customer buys a prestige car, designer handbag or even a bottle of fine wine, they expect it to be an experience. Working in luxury marketing, your challenge will be to promote brands on different channels to maintain reputation, communicate heritage and build trust.
This area is glamorous and innovative. Luxury brands are often the first to test out new technology, such as augmented reality, to connect with their target audience and make a statement. We’ll also challenge you to consider the sustainability of innovations, looking at their longevity and quality.
We’ve spent time building relationships with luxury brands in the local area and beyond. We often partner with designer outlet Bicester Village and the grand country house Blenheim Palace. Past students have also visited experts at Porsche UK.
When you graduate, you won’t be confined to in-house marketing roles. You’ll also be the perfect fit for agencies specialising in the luxury marketplace. Your expertise in responsible marketing will help you make your mark and take the lead with sustainability in mind.
Level | RQF Level 7 |
---|---|
Entry requirements | The programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with: - a minimum of a second-class honours degree Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience. This should include, in particular, further professional training and accreditation and the demonstration of appropriate career development. Please contact Admissions for further details. Entry will also be subject to two satisfactory references (one of these must be an academic reference). Please also see the University's general entry requirements. |
Location | Main Site Gipsy Lane Oxford OX3 0BP |
Fees
England | 5675 GBP for Year 1 |
---|---|
Northern Ireland | 5675 GBP for Year 1 |
Scotland | 5675 GBP for Year 1 |
Wales | 5675 GBP for Year 1 |
Channel Islands | 5675 GBP for Year 1 |
Summary
When a customer buys a prestige car, designer handbag or even a bottle of fine wine, they expect it to be an experience. Working in luxury marketing, your challenge will be to promote brands on different channels to maintain reputation, communicate heritage and build trust.
This area is glamorous and innovative. Luxury brands are often the first to test out new technology, such as augmented reality, to connect with their target audience and make a statement. We’ll also challenge you to consider the sustainability of innovations, looking at their longevity and quality.
We’ve spent time building relationships with luxury brands in the local area and beyond. We often partner with designer outlet Bicester Village and the grand country house Blenheim Palace. Past students have also visited experts at Porsche UK.
When you graduate, you won’t be confined to in-house marketing roles. You’ll also be the perfect fit for agencies specialising in the luxury marketplace. Your expertise in responsible marketing will help you make your mark and take the lead with sustainability in mind.
Level | RQF Level 7 |
---|---|
Entry requirements | The programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with: - a minimum of a second-class honours degree Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience. This should include, in particular, further professional training and accreditation and the demonstration of appropriate career development. Please contact Admissions for further details. Entry will also be subject to two satisfactory references (one of these must be an academic reference). Please also see the University's general entry requirements. |
Location | Main Site Gipsy Lane Oxford OX3 0BP |
Fees
Channel Islands | 11350 GBP for Year 1 |
---|---|
England | 11350 GBP for Year 1 |
Northern Ireland | 11350 GBP for Year 1 |
Scotland | 11350 GBP for Year 1 |
Wales | 11350 GBP for Year 1 |
EU | 17650 GBP for Year 1 |
International | 17650 GBP for Year 1 |
Summary
Our MSc International Luxury Marketing course enables you to plan and apply luxury marketing management strategies. All within a framework of international marketing.
Your studies will equip you with insight and critical skills, and you will:
- learn to assess situations from financial, commercial and cultural standpoints
- learn how to reach decisions on solutions and actions by integrating academic and practical knowledge with practical case studies and live scenarios
- develop marketing strategies in a luxury context
- understand how building customer trust and championing luxury brands is critical
- learn to make decisions about the operational and strategic business activities of luxury brands and their distribution channels.
With the sandwich mode, you can apply for a year’s paid, supervised work in a luxury marketing role to prepare you for your career. This is available if you start the course in September.
Level | RQF Level 7 |
---|---|
Entry requirements | The programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with: - a minimum of a second-class honours degree Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience. This should include, in particular, further professional training and accreditation and the demonstration of appropriate career development. Please contact Admissions for further details. Entry will also be subject to two satisfactory references (one of these must be an academic reference). |
Location | Main Site Gipsy Lane Oxford OX3 0BP |
Fees
EU | 16800 GBP for Year 1 |
---|---|
England | 10800 GBP for Year 1 |
Northern Ireland | 10800 GBP for Year 1 |
Scotland | 10800 GBP for Year 1 |
Wales | 10800 GBP for Year 1 |
Channel Islands | 10800 GBP for Year 1 |
International | 16800 GBP for Year 1 |
Summary
Our MSc International Luxury Marketing course enables you to plan and apply luxury marketing management strategies. All within a framework of international marketing.
Your studies will equip you with insight and critical skills, and you will:
- learn to assess situations from financial, commercial and cultural standpoints
- learn how to reach decisions on solutions and actions by integrating academic and practical knowledge with practical case studies and live scenarios
- develop marketing strategies in a luxury context
- understand how building customer trust and championing luxury brands is critical
- learn to make decisions about the operational and strategic business activities of luxury brands and their distribution channels.
With the sandwich mode, you can apply for a year’s paid, supervised work in a luxury marketing role to prepare you for your career. This is available if you start the course in September.
Level | RQF Level 7 |
---|---|
Entry requirements | The programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with: - a minimum of a second-class honours degree Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience. This should include, in particular, further professional training and accreditation and the demonstration of appropriate career development. Please contact Admissions for further details. Entry will also be subject to two satisfactory references (one of these must be an academic reference). |
Location | Main Site Gipsy Lane Oxford OX3 0BP |
Fees
England | 5400 GBP for Year 1 |
---|---|
Northern Ireland | 5400 GBP for Year 1 |
Scotland | 5400 GBP for Year 1 |
Wales | 5400 GBP for Year 1 |
Channel Islands | 5400 GBP for Year 1 |
Summary
Our MSc International Luxury Marketing course enables you to plan and apply luxury marketing management strategies. All within a framework of international marketing.
Your studies will equip you with insight and critical skills, and you will:
- learn to assess situations from financial, commercial and cultural standpoints
- learn how to reach decisions on solutions and actions by integrating academic and practical knowledge with practical case studies and live scenarios
- develop marketing strategies in a luxury context
- understand how building customer trust and championing luxury brands is critical
- learn to make decisions about the operational and strategic business activities of luxury brands and their distribution channels.
With the sandwich mode, you can apply for a year’s paid, supervised work in a luxury marketing role to prepare you for your career. This is available if you start the course in September.
Level | RQF Level 7 |
---|---|
Entry requirements | The programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with: - a minimum of a second-class honours degree Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience. This should include, in particular, further professional training and accreditation and the demonstration of appropriate career development. Please contact Admissions for further details. Entry will also be subject to two satisfactory references (one of these must be an academic reference). |
Location | Main Site Gipsy Lane Oxford OX3 0BP |
Fees
EU | 16800 GBP for Year 1 |
---|---|
England | 10800 GBP for Year 1 |
Northern Ireland | 10800 GBP for Year 1 |
Scotland | 10800 GBP for Year 1 |
Wales | 10800 GBP for Year 1 |
Channel Islands | 10800 GBP for Year 1 |
International | 16800 GBP for Year 1 |
Summary
Our MSc International Luxury Marketing course enables you to plan and apply luxury marketing management strategies. All within a framework of international marketing.
Your studies will equip you with insight and critical skills, and you will:
- learn to assess situations from financial, commercial and cultural standpoints
- learn how to reach decisions on solutions and actions by integrating academic and practical knowledge with practical case studies and live scenarios
- develop marketing strategies in a luxury context
- understand how building customer trust and championing luxury brands is critical
- learn to make decisions about the operational and strategic business activities of luxury brands and their distribution channels.
With the sandwich mode, you can apply for a year’s paid, supervised work in a luxury marketing role to prepare you for your career. This is available if you start the course in September.
Level | RQF Level 7 |
---|---|
Entry requirements | The programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with: - a minimum of a second-class honours degree Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience. This should include, in particular, further professional training and accreditation and the demonstration of appropriate career development. Please contact Admissions for further details. Entry will also be subject to two satisfactory references (one of these must be an academic reference). |
Location | Main Site Gipsy Lane Oxford OX3 0BP |
Fees
England | 5400 GBP for Year 1 |
---|---|
Northern Ireland | 5400 GBP for Year 1 |
Scotland | 5400 GBP for Year 1 |
Wales | 5400 GBP for Year 1 |
Channel Islands | 5400 GBP for Year 1 |
Summary
Our MSc International Luxury Marketing course enables you to plan and apply luxury marketing management strategies. All within a framework of international marketing.
Your studies will equip you with insight and critical skills, and you will:
- learn to assess situations from financial, commercial and cultural standpoints
- learn how to reach decisions on solutions and actions by integrating academic and practical knowledge with practical case studies and live scenarios
- develop marketing strategies in a luxury context
- understand how building customer trust and championing luxury brands is critical
- learn to make decisions about the operational and strategic business activities of luxury brands and their distribution channels.
With the sandwich mode, you can apply for a year’s paid, supervised work in a luxury marketing role to prepare you for your career. This is available if you start the course in September.
Level | RQF Level 7 |
---|---|
Entry requirements | The programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with: - a minimum of a second-class honours degree Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience. This should include, in particular, further professional training and accreditation and the demonstration of appropriate career development. Please contact Admissions for further details. Entry will also be subject to two satisfactory references (one of these must be an academic reference). |
Location | Main Site Gipsy Lane Oxford OX3 0BP |
Fees
EU | 16800 GBP for Year 1 |
---|---|
England | 10800 GBP for Year 1 |
Northern Ireland | 10800 GBP for Year 1 |
Scotland | 10800 GBP for Year 1 |
Wales | 10800 GBP for Year 1 |
Channel Islands | 10800 GBP for Year 1 |
International | 16800 GBP for Year 1 |
Summary
Our MSc International Luxury Marketing course enables you to plan and apply luxury marketing management strategies. All within a framework of international marketing.
Your studies will equip you with insight and critical skills, and you will:
learn to assess situations from financial, commercial and cultural standpoints
learn how to reach decisions on solutions and actions by integrating academic and practical knowledge with practical case studies and live scenarios
develop marketing strategies in a luxury context
understand how building customer trust and championing luxury brands is critical
learn to make decisions about the operational and strategic business activities of luxury brands and their distribution channels.
With the sandwich mode, you can apply for a year’s paid, supervised work in a luxury marketing role to prepare you for your career. This is available if you start the course in September.
Level | RQF Level 7 |
---|---|
Entry requirements | The programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with: a minimum of a good second-class honours degree; or equivalent overseas degree from a recognised institution; or equivalent professional or other qualification. Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience. This should include, in particular, further professional training and accreditation and the demonstration of appropriate career development. Please contact Admissions for further details. |
Location | Main Site Gipsy Lane Oxford OX3 0BP |
Fees
EU | 16200 GBP for Year 1 |
---|---|
England | 10400 GBP for Year 1 |
Northern Ireland | 10400 GBP for Year 1 |
Scotland | 10400 GBP for Year 1 |
Wales | 10400 GBP for Year 1 |
Channel Islands | 10400 GBP for Year 1 |
International | 16200 GBP for Year 1 |
Summary
Our MSc International Luxury Marketing course enables you to plan and apply luxury marketing management strategies. All within a framework of international marketing.
Your studies will equip you with insight and critical skills, and you will:
learn to assess situations from financial, commercial and cultural standpoints
learn how to reach decisions on solutions and actions by integrating academic and practical knowledge with practical case studies and live scenarios
develop marketing strategies in a luxury context
understand how building customer trust and championing luxury brands is critical
learn to make decisions about the operational and strategic business activities of luxury brands and their distribution channels.
With the sandwich mode, you can apply for a year’s paid, supervised work in a luxury marketing role to prepare you for your career. This is available if you start the course in September.
Level | RQF Level 7 |
---|---|
Entry requirements | The programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with: a minimum of a good second-class honours degree; or equivalent overseas degree from a recognised institution; or equivalent professional or other qualification. Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience. This should include, in particular, further professional training and accreditation and the demonstration of appropriate career development. Please contact Admissions for further details. |
Location | Main Site Gipsy Lane Oxford OX3 0BP |
Fees
England | 5200 GBP for Year 1 |
---|---|
Northern Ireland | 5200 GBP for Year 1 |
Scotland | 5200 GBP for Year 1 |
Wales | 5200 GBP for Year 1 |
Channel Islands | 5200 GBP for Year 1 |
Summary
Our MSc International Luxury Marketing course enables you to plan and apply luxury marketing management strategies. All within a framework of international marketing.
Your studies will equip you with insight and critical skills, and you will:
learn to assess situations from financial, commercial and cultural standpoints
learn how to reach decisions on solutions and actions by integrating academic and practical knowledge with practical case studies and live scenarios
develop marketing strategies in a luxury context
understand how building customer trust and championing luxury brands is critical
learn to make decisions about the operational and strategic business activities of luxury brands and their distribution channels.
With the sandwich mode, you can apply for a year’s paid, supervised work in a luxury marketing role to prepare you for your career. This is available if you start the course in September.
Level | RQF Level 7 |
---|---|
Entry requirements | The programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with: a minimum of a good second-class honours degree; or equivalent overseas degree from a recognised institution; or equivalent professional or other qualification. Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience. This should include, in particular, further professional training and accreditation and the demonstration of appropriate career development. Please contact Admissions for further details. |
Location | Main Site Gipsy Lane Oxford OX3 0BP |
Fees
EU | 16200 GBP for Year 1 |
---|---|
England | 10400 GBP for Year 1 |
Northern Ireland | 10400 GBP for Year 1 |
Scotland | 10400 GBP for Year 1 |
Wales | 10400 GBP for Year 1 |
Channel Islands | 10400 GBP for Year 1 |
International | 16200 GBP for Year 1 |
Summary
Our MSc International Luxury Marketing course enables you to plan and apply luxury marketing management strategies. All within a framework of international marketing.
Your studies will equip you with insight and critical skills, and you will:
learn to assess situations from financial, commercial and cultural standpoints
learn how to reach decisions on solutions and actions by integrating academic and practical knowledge with practical case studies and live scenarios
develop marketing strategies in a luxury context
understand how building customer trust and championing luxury brands is critical
learn to make decisions about the operational and strategic business activities of luxury brands and their distribution channels.
With the sandwich mode, you can apply for a year’s paid, supervised work in a luxury marketing role to prepare you for your career. This is available if you start the course in September.
Level | RQF Level 7 |
---|---|
Entry requirements | The programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with: a minimum of a good second-class honours degree; or equivalent overseas degree from a recognised institution; or equivalent professional or other qualification. Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience. This should include, in particular, further professional training and accreditation and the demonstration of appropriate career development. Please contact Admissions for further details. |
Location | Main Site Gipsy Lane Oxford OX3 0BP |
Fees
England | 5200 GBP for Year 1 |
---|---|
Northern Ireland | 5200 GBP for Year 1 |
Scotland | 5200 GBP for Year 1 |
Wales | 5200 GBP for Year 1 |
Channel Islands | 5200 GBP for Year 1 |
Summary
Our MSc International Luxury Marketing course enables you to plan and apply luxury marketing management strategies. All within a framework of international marketing.
Your studies will equip you with insight and critical skills, and you will:
learn to assess situations from financial, commercial and cultural standpoints
learn how to reach decisions on solutions and actions by integrating academic and practical knowledge with practical case studies and live scenarios
develop marketing strategies in a luxury context
understand how building customer trust and championing luxury brands is critical
learn to make decisions about the operational and strategic business activities of luxury brands and their distribution channels.
With the sandwich mode, you can apply for a year’s paid, supervised work in a luxury marketing role to prepare you for your career. This is available if you start the course in September.
Level | RQF Level 7 |
---|---|
Entry requirements | The programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with: a minimum of a good second-class honours degree; or equivalent overseas degree from a recognised institution; or equivalent professional or other qualification. Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience. This should include, in particular, further professional training and accreditation and the demonstration of appropriate career development. Please contact Admissions for further details. |
Location | Main Site Gipsy Lane Oxford OX3 0BP |
Fees
EU | 16200 GBP for Year 1 |
---|---|
England | 10400 GBP for Year 1 |
Northern Ireland | 10400 GBP for Year 1 |
Scotland | 10400 GBP for Year 1 |
Wales | 10400 GBP for Year 1 |
Channel Islands | 10400 GBP for Year 1 |
International | 16200 GBP for Year 1 |
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