Oxford Brookes University: International Luxury Marketing

InstitutionOxford Brookes University
Department Oxford Brookes Business School
Web http://www.brookes.ac.uk
Study type Taught

Summary

Our MSc International Luxury Marketing course enables you to learn about planning and applying luxury marketing management strategies within a framework of international marketing. You will approach luxury marketing and its business challenges from a very international perspective.

If you start the course in September, you can choose the sandwich mode, which gives you the opportunity to apply for one year’s paid supervised work experience (work placement) in a luxury marketing role. By gaining this professional experience you will be well prepared for your future career.

The course integrates academic and practical knowledge with practical case studies and live scenarios and you learn to assess situations from financial, commercial and cultural standpoints, to reach decisions on solutions and actions.

With specialist modules in luxury businesses you develop marketing strategies in a luxury context and develop and understand how building customer trust and champion luxury brands is critical. You will gain the insights and critical skills to make decisions about the operational and strategic business activities of luxury brands and their distribution channels in a range of international business environments.

Graduates will be well placed to be employed in marketing roles throughout the world in luxury sectors such as jewellery, fashion, tourism, fine wine, spirits and prestige cars. These positions are not confined to in-house marketing management, but also can be in media, digital, brand and communications agencies, in particular those specialising in the luxury marketplace.

MSc

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