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Oxford Brookes University: Global Marketing
Institution | Oxford Brookes University |
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Department | Oxford Brookes Business School |
Web | http://www.brookes.ac.uk |
Study type | Taught |
Summary
We are all global consumers who interact with marketing messages in different ways and on a daily basis.
Our new MSc Global Marketing course will immerse you in the exciting world of reaching international audiences through creative and customer focussed campaigns across a range of channels.
You will develop an understanding of the complex nature of international and global marketing as organisations compete in contemporary global contexts and react to an ever changing international socio economic landscape.
Each student will develop important professional skills by engaging in a week-long immersive learning event, working with live clients or within international contexts. Through this analysis you will learn about consumer psychology, behaviour and culture and be able to refine your messaging to create international campaigns that resonate with your audiences.
You will be taught by tutors who have real-world global marketing experience and are also research active, providing you with a bridge to our research community.
MSc
Level | RQF Level 7 |
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Entry requirements | The programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with: a minimum of a second-class honours degree or equivalent overseas degree from a recognised institution or equivalent professional or any other qualification. Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience. This should include, in particular, further professional training and accreditation and the demonstration of appropiate career development. Entry will also be subject to two satisfactory references (one of these must be an academic reference). Please also see the University's general entry requirements. |
Location | Headington Campus Gipsy Lane Oxford OX3 0BP |
Fees
England | 11350 GBP for Year 1 |
---|---|
Northern Ireland | 11350 GBP for Year 1 |
Scotland | 11350 GBP for Year 1 |
Wales | 11350 GBP for Year 1 |
EU | 17650 GBP for Year 1 |
International | 17650 GBP for Year 1 |
Level | RQF Level 7 |
---|---|
Entry requirements | The programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with: a minimum of a second-class honours degree or equivalent overseas degree from a recognised institution or equivalent professional or any other qualification. Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience. This should include, in particular, further professional training and accreditation and the demonstration of appropiate career development. Entry will also be subject to two satisfactory references (one of these must be an academic reference). Please also see the University's general entry requirements. |
Location | Headington Campus Gipsy Lane Oxford OX3 0BP |
Fees
England | 5675 GBP for Year 1 |
---|---|
Northern Ireland | 5675 GBP for Year 1 |
Scotland | 5675 GBP for Year 1 |
Wales | 5675 GBP for Year 1 |
Level | RQF Level 7 |
---|---|
Entry requirements | The programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with: a minimum of a second-class honours degree or equivalent overseas degree from a recognised institution or equivalent professional or any other qualification. Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience. This should include, in particular, further professional training and accreditation and the demonstration of appropiate career development. Entry will also be subject to two satisfactory references (one of these must be an academic reference). Please also see the University's general entry requirements. |
Location | Headington Campus Gipsy Lane Oxford OX3 0BP |
Fees
England | 11350 GBP for Year 1 |
---|---|
Northern Ireland | 11350 GBP for Year 1 |
Scotland | 11350 GBP for Year 1 |
Wales | 11350 GBP for Year 1 |
EU | 17650 GBP for Year 1 |
International | 17650 GBP for Year 1 |
Level | RQF Level 7 |
---|---|
Entry requirements | The programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with: a minimum of a second-class honours degree or equivalent overseas degree from a recognised institution or equivalent professional or any other qualification. Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience. This should include, in particular, further professional training and accreditation and the demonstration of appropiate career development. Entry will also be subject to two satisfactory references (one of these must be an academic reference). Please also see the University's general entry requirements. |
Location | Headington Campus Gipsy Lane Oxford OX3 0BP |
Fees
England | 5675 GBP for Year 1 |
---|---|
Northern Ireland | 5675 GBP for Year 1 |
Scotland | 5675 GBP for Year 1 |
Wales | 5675 GBP for Year 1 |
Level | RQF Level 7 |
---|---|
Entry requirements | The programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with: a minimum of a second-class honours degree or equivalent overseas degree from a recognised institution or equivalent professional or any other qualification. Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience. This should include, in particular, further professional training and accreditation and the demonstration of appropiate career development. Entry will also be subject to two satisfactory references (one of these must be an academic reference). Please also see the University's general entry requirements. |
Location | Headington Campus Gipsy Lane Oxford OX3 0BP |
Fees
England | 11350 GBP for Year 1 |
---|---|
Northern Ireland | 11350 GBP for Year 1 |
Scotland | 11350 GBP for Year 1 |
Wales | 11350 GBP for Year 1 |
EU | 17650 GBP for Year 1 |
International | 17650 GBP for Year 1 |
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