Oxford Brookes University: Marketing Communications Management

InstitutionOxford Brookes University
Department Oxford Brookes Business School
Web http://www.brookes.ac.uk
Study type Taught

Summary

The programme offers students an opportunity to gain relevant knowledge, skills and competencies to complete a Master’s degree in Marketing Communications Management. It will prepare you for careers as a professional marketer with a particular focus on marketing communications and enable you to work in the communications agency sector. This could include working in advertising agencies, public relations agencies, digital agencies, social media agencies and integrated agencies. This is a conversion programme designed for students who have limited marketing experience. However, the programme has sufficient flexibility to offer students with some marketing background the opportunity to further develop their knowledge and skills, particularly in the areas related to marketing communications management, such as brand communication strategies or the use of branded content and content marketing integrated with more traditional methods such as advertising and PR.

MSc

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