University of Westminster, London: Marketing Management (P016882)

InstitutionUniversity of Westminster, London View institution profile
Department School of Management and Marketing
Web http://www.westminster.ac.uk/
Email course-enquiries@westminster.ac.uk
Telephone +44 (0)207 915 5511
Study type Taught

Summary

This Master's degree offer a strategic perspective on marketing management, a discipline that is increasingly being seen as critical to success in achieving business goals, and as a core function in many organisations. Depending on your choice of modules, your final award could be either Master of Arts (MA) or Master of Science (MSc).

Students on this course are eligible for an Affiliate Professional Membership of Chartered Institute of Marketing (CIM) and access to a range of professional events.

You will develop a strategic perspective and broaden your existing understanding of marketing and its integration into an overall corporate strategy and structure. You will hone your capacity for analysing complex marketing and business situations and reaching decisions on appropriate courses of action. You will also improve your career prospects in marketing and general business areas.

A highlight for many students is the residential weekend organised as part of this course – a weekend away combining presentations and workshops with great opportunities to network and get to know your fellow students.

MA

University of Westminster

 

University of Westminster

The University of Westminster is a vibrant international education institution with a distinguished history dating back to 1838. With three campuses in the heart of Central London (Cavendish, Marylebone and Regent) and one in Harrow, it is home to almost 19,000 students from 169 countries, among them over 4,000 postgraduate students.

The first polytechnic in London the University of Westminster continues to offer practical, rounded education to students from a wide range of backgrounds. Our academic research is recognised both in and outside of academia, with two-thirds of our work being awarded world-leading …

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