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University of Westminster, London: Digital Marketing Management
| Institution | University of Westminster, London View institution profile |
|---|---|
| Department | School of Management and Marketing |
| Web | http://www.westminster.ac.uk/ |
| Study type | Taught |
Summary
The world of marketing has been transformed by digital technology, making it easier and cheaper to target customers and track buyer behaviour online. Employers need graduates ready to work in data analysis, marketing automation, user experience and content creation, some of the key skills you’ll learn on the Digital Marketing Management MSc.
Whether you are already a marketer seeking to specialise in this fast-changing area or perhaps graduated in a different discipline and are now looking to change careers, this exciting course explores the theory, skills and attributes to prepare you for a career in digital marketing management.
A digital marketing bootcamp during induction helps to bring everyone up to speed with key media, marketing tools and emerging trends in areas such as content marketing, machine learning and AI, before studying the psychology of the digital consumer, exploring customer journeys and experiences and taking disruptive innovative approaches.
Later, you’ll learn how to track campaigns through analytics, develop multi-channel marketing communications and craft digital strategies with the benefit of hands-on experience in our state-of-the-art digital marketing lab, Switch 23, which features the same Adobe Creative Cloud applications used in top agencies.
You also have the opportunity to further enhance your employability by studying an optional two-day short course to prepare you to sit and pass the first level of professional Scrum Master certification. You will be introduced to Scrum, one of the leading agile project management frameworks, in the Web Design and Analytics module. Widely used by organisations throughout the world, it can support the iterative development and delivery of websites and other digital applications.
MSc
| Level | RQF Level 7 |
|---|---|
| Entry requirements | A minimum of a lower second class honours degree (2:2). Relevant degree disciplines include business studies, economics, geography, management, and operation research. However, students with qualifications in other disciplines such as engineering, environmental sciences, the humanities and languages are also encouraged to apply. Alternative professional qualifications with at least three years’ relevant professional experience will also be considered. Applicants from different academic backgrounds are welcome. If your first language is not English, you should have an IELTS 6.5 with at least 6.5 in writing and no element below 6.0. |
| Location | Marylebone 35 Marylebone Road Camden NW1 5LS |
The University of Westminster is a global university with London energy. You can be yourself at the university where individuality is encouraged, diversity is celebrated and anything is possible. With three campuses in the heart of capital Cavendish, Marylebone and Regent and one in Harrow, you will gain practical skills and professional expertise for your future career, while being part of a supportive and vibrant community. Since 1838, we have been helping students from all backgrounds to achieve their potential and home to almost 19,000 students from 169 countries, among them over 4,000 postgraduate students.
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