University of Westminster, London: Marketing Communications

InstitutionUniversity of Westminster, London View institution profile
Department School of Management and Marketing
Web http://www.westminster.ac.uk/
Email course-enquiries@westminster.ac.uk
Telephone +44 (0)207 915 5511
Study type Taught

Summary

Marketing communications covers the selection and application of the main communication tools available to an organisation in pursuit of its marketing goals. This work is often carried out by specialist agencies, and involves both strategic thinking and the development of creative solutions. It calls for a blend of research-based knowledge with the practice of high-level, often extremely creative, skills. The course includes a study of the tools that underpin the development of a marcomms strategy and the media platforms to deliver a marcomms campaign.

As part of the course, you will have the opportunity to study digital marketing, which makes up the syllabus for the Professional Diploma in Digital Marketing. This will prepare you to take the Diploma exams after your MA if you so wish.

The course covers the main marketing communication techniques. It provides you with a sufficient foundation in marketing to enable you to work easily with people involved throughout the marketing management process. The ultimate aim of the course is to enhance individual career advancement prospects through knowledge of how to apply academic learning to best marketing communications practice.

A highlight for many students is the residential at a Cambridge college and talks from practitioners and alumni organised throughout the course which provide an opportunity for networking and extending learning in new environments.

MA

Master of Arts or Master of Science - MA/MSc

University of Westminster

 

University of Westminster

The University of Westminster is a vibrant international education institution with a distinguished history dating back to 1838. With three campuses in the heart of Central London (Cavendish, Marylebone and Regent) and one in Harrow, it is home to almost 19,000 students from 169 countries, among them over 4,000 postgraduate students.

The first polytechnic in London the University of Westminster continues to offer practical, rounded education to students from a wide range of backgrounds. Our academic research is recognised both in and outside of academia, with two-thirds of our work being awarded world-leading …

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