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University of Westminster, London: Data and Marketing Analytics
| Institution | University of Westminster, London View institution profile |
|---|---|
| Department | School of Management and Marketing |
| Web | https://www.westminster.ac.uk/ |
| course-enquiries@westminster.ac.uk | |
| Telephone | +44 (0)207 915 5511 |
| Study type | Taught |
Summary
Our Data and Marketing Analytics MSc addresses contemporary business challenges, focusing on data-driven decision-making for marketing success.
On this course, you’ll gain skills in interpreting real-time analytics, understanding consumer behaviour and optimising marketing strategies. You’ll be equipped with the essential tools for navigating the digital marketing landscape, blending marketing expertise with analytical skills.
As businesses evolve, our commitment to diversity, equity and sustainability ensures that you will contribute to a forward-thinking and socially responsible approach to data. This commitment perfectly aligns with the evolving needs of companies in today's global market.
Our blended delivery approach ensures an inclusive learning experience, with a mixture of face-to-face lectures and online resources accommodating your individual needs.
The Data and Marketing Analytics MSc takes an innovative approach, incorporating Generative AI to enhance your learning experience with dynamic case studies, adaptive quizzes and AI-generated summaries tailored to create a personalised environment.
Your studies will culminate with a final major project that seamlessly integrates theory and practice, allowing you to showcase the depth of your understanding and skills in the field of Data and Marketing Analytics.
Stand out in today's business landscape with a degree tailored to address contemporary challenges.
MSc
| Level | RQF Level 7 |
|---|---|
| Entry requirements | A minimum of a lower second class honours degree (2:2). Relevant degree disciplines include business studies, economics, geography, management, and operation research. However, students with qualifications in other disciplines such as engineering, environmental sciences, the humanities and languages are also encouraged to apply. If your first language is not English, you should have an IELTS 6.5 with at least 6.5 in writing and no element below 6.0. |
| Location | Marylebone 35 Marylebone Road Camden NW1 5LS |
| Level | RQF Level 7 |
|---|---|
| Entry requirements | A minimum of a lower second class honours degree (2:2). Relevant degree disciplines include business studies, economics, geography, management, and operation research. However, students with qualifications in other disciplines such as engineering, environmental sciences, the humanities and languages are also encouraged to apply. If your first language is not English, you should have an IELTS 6.5 with at least 6.5 in writing and no element below 6.0. |
| Location | Marylebone 35 Marylebone Road Camden NW1 5LS |
The University of Westminster is a global university with London energy. You can be yourself at the university where individuality is encouraged, diversity is celebrated and anything is possible. With three campuses in the heart of capital Cavendish, Marylebone and Regent and one in Harrow, you will gain practical skills and professional expertise for your future career, while being part of a supportive and vibrant community. Since 1838, we have been helping students from all backgrounds to achieve their potential and home to almost 19,000 students from 169 countries, among them over 4,000 postgraduate students.
Our academic research …
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