University of Birmingham: International Marketing

InstitutionUniversity of Birmingham View institution profile
Department Birmingham Business School
Web http://www.birmingham.ac.uk/postgraduate/
Email postgraduate@contacts.bham.ac.uk
Study type Taught

Summary

Different countries and cultures bring their own set of challenges in terms of marketing. So introducing a product or service needs sensitivity, understanding and respect. This MSc is open to graduates from all disciplines who are interested in a career in the lively world of international marketing. This is a conversion programme for applicants without previous knowledge or experience in marketing, but who wish to particularly explore the theory, principles and practice of marketing in the context of a global market environment and the challenges of marketing across countries and cultures.

MSc

University of Birmingham

 


The University of Birmingham is a truly vibrant, global community of staff, students and researchers. As a founding Russell Group member and consistent top 100 university, Birmingham is recognised internationally for excellence in teaching and research and provides the best possible teaching, research facilities and support services to ensure postgraduates reach the peak of their potential.

With over 600 taught programmes and a wealth of research opportunities to choose from, Birmingham has one of the most extensive postgraduate course portfolios in the UK enabling you to work and study alongside world-leading academics in a diverse, multicultural community ...

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