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University of Birmingham: Strategic Marketing Practice (Online)

Institution University of Birmingham View institution profile
Department Birmingham Business School
Web https://www.birmingham.ac.uk
Study type Taught

Summary

The online MSc Strategic Marketing Practice will help you develop practical, analytical, and leadership skills, while enhancing your knowledge of the latest advances in strategic marketing thinking and research.

The University of Birmingham’s online MSc Strategic Marketing Practice is designed to equip graduates with a background in marketing, either academic or professional, with the skills that the marketing industry demands. Guided by the same academics who teach on campus, you will learn core strategic marketing theory and practice, along with the latest innovations in data, technology, and innovation within a framework of responsible practice and sustainability.

Course highlights Industry-informed curriculum designed to equip students with the marketing skills and expertise required in the industry.

  • The course is taught and facilitated by the same academics and active practitioners who also teach our in-person postgraduate programmes.

  • The curriculum offers flexibility, as there are five electives from which students can choose four depending on their personal interests and professional goals.

  • The development of future-of-work skills, such as an agile mindset, resilience, and personal effectiveness, to navigate a rapidly changing business landscape and adapt to new challenges and opportunities.

MSc

University of Birmingham

Birmingham offers over 600 taught postgraduate programmes to help students widen their skills base, further their knowledge and boost their career prospects. Its wealth of research opportunities involve the completion of original academic research, or a piece of scholarship, which students will conduct under expert supervision from a Birmingham academic.

The value of the postgraduate study is both inherent and transferable, helping students to develop as a person, boost their professional prospects or even change direction in their career.

Beyond the transferable skills that students will take into the workplace, a postgraduate qualification from Birmingham will give …

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