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University of Birmingham: Strategic Marketing and Consulting

Institution University of Birmingham View institution profile
Department Birmingham Business School
Study type Taught


Designed for recent graduates or practising managers who are already familiar with basic marketing concepts, this programme will enable students to develop advanced knowledge and understanding of contemporary and complex strategic challenges facing marketers, and to deepen their insights in the theory and practice of specialist aspects of marketing; the programme will develop students' critical thinking, research and communications skills and, uniquely, will feature consultancy projects as a vehicle for learning and as a means of developing further personal skills for later marketing and consulting careers; the programme is recognised by the ESRC.


University of Birmingham


The University of Birmingham is a truly vibrant, global community of staff, students and researchers. As a founding Russell Group member and consistent top 100 university, Birmingham is recognised internationally for excellence in teaching and research and provides the best possible teaching, research facilities and support services to ensure postgraduates reach the peak of their potential.

With over 600 taught programmes and a wealth of research opportunities to choose from, Birmingham has one of the most extensive postgraduate course portfolios in the UK enabling you to work and study alongside world-leading academics in a diverse, multicultural community …

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