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Nottingham Trent University: Marketing and Data Analytics
| Institution | Nottingham Trent University View institution profile |
|---|---|
| Department | Nottingham Business School |
| Web | https://www.ntu.ac.uk/ |
| Telephone | +44(0)115 848 4200 |
| Study type | Taught |
MSc
Summary
The significance of data analytics needs no acknowledgement. Companies across industries have leveraged data science in combination with marketing to enhance productivity and to build long-term relationship with customers. Over the last decade, marketing has been revolutionised by data analytics, allowing brands to improve brand strategies and business management and therefore, to deliver better experience through personalised communication.
This course is designed to provide an advanced study of marketing analytics which is both practically and academically relevant to the current and future demands of the marketing profession. We work closely with industry practitioners so that you benefit from expert’s real-life experience and the latest sector trends. Through specialist modules, you'll develop an advanced conceptual knowledge of the value of data analytics in contemporary organisations, and be introduced to the latest methods and techniques that enable identification of data to answer strategically important questions.
Designed for aspiring marketing data specialists
Our MSc Marketing and Data Analytics is the ideal next step for marketing graduates who want to pursue careers in customer analytics, marketing intelligence and marketing management. You'll be well-equipped to work in the analytical area of organisations, with the knowledge of the latest industry trends and skills to draw actionable insight from customer data.
**Nottingham Business School is proud to have achieved the prestigious triple crown of international accreditations, with EQUIS, AACSB and AMBA. This is the highest international benchmark of excellence for business schools. The School is one of only nine UK business schools recognised as a PRME Champion, and held up as an exemplar by the United Nations Principles of Responsible Management Education (PRME). We are also accredited by the Small Business Charter and we hold accreditations from a range of professional bodies that recognise the quality of our teaching and research.**
| Level | RQF Level 7 |
|---|---|
| Location | City Campus Nottingham Trent University 50 Shakespeare Street Nottingham NG1 4FQ |
Summary
The significance of data analytics needs no acknowledgement. Companies across industries have leveraged data science in combination with marketing to enhance productivity and to build long-term relationship with customers. Over the last decade, marketing has been revolutionised by data analytics, allowing brands to improve brand strategies and business management and therefore, to deliver better experience through personalised communication.
This course is designed to provide an advanced study of marketing analytics which is both practically and academically relevant to the current and future demands of the marketing profession. We work closely with industry practitioners so that you benefit from expert’s real-life experience and the latest sector trends. Through specialist modules, you'll develop an advanced conceptual knowledge of the value of data analytics in contemporary organisations, and be introduced to the latest methods and techniques that enable identification of data to answer strategically important questions.
Designed for aspiring marketing data specialists
Our MSc Marketing and Data Analytics is the ideal next step for marketing graduates who want to pursue careers in customer analytics, marketing intelligence and marketing management. You'll be well-equipped to work in the analytical area of organisations, with the knowledge of the latest industry trends and skills to draw actionable insight from customer data.
**Nottingham Business School is proud to have achieved the prestigious triple crown of international accreditations, with EQUIS, AACSB and AMBA. This is the highest international benchmark of excellence for business schools. The School is one of only nine UK business schools recognised as a PRME Champion, and held up as an exemplar by the United Nations Principles of Responsible Management Education (PRME). We are also accredited by the Small Business Charter and we hold accreditations from a range of professional bodies that recognise the quality of our teaching and research.**
| Level | RQF Level 7 |
|---|---|
| Location | City Campus Nottingham Trent University 50 Shakespeare Street Nottingham NG1 4FQ |
Summary
The significance of data analytics needs no acknowledgement. Companies across industries have leveraged data science in combination with marketing to enhance productivity and to build long-term relationship with customers. Over the last decade, marketing has been revolutionised by data analytics, allowing brands to improve brand strategies and business management and therefore, to deliver better experience through personalised communication.
This course is designed to provide an advanced study of marketing analytics which is both practically and academically relevant to the current and future demands of the marketing profession. We work closely with industry practitioners so that you benefit from expert’s real-life experience and the latest sector trends. Through specialist modules, you'll develop an advanced conceptual knowledge of the value of data analytics in contemporary organisations, and be introduced to the latest methods and techniques that enable identification of data to answer strategically important questions.
Designed for aspiring marketing data specialists
Our MSc Marketing and Data Analytics is the ideal next step for marketing graduates who want to pursue careers in customer analytics, marketing intelligence and marketing management. You'll be well-equipped to work in the analytical area of organisations, with the knowledge of the latest industry trends and skills to draw actionable insight from customer data.
**Nottingham Business School is proud to have achieved the prestigious triple crown of international accreditations, with EQUIS, AACSB and AMBA. This is the highest international benchmark of excellence for business schools. The School is one of only nine UK business schools recognised as a PRME Champion, and held up as an exemplar by the United Nations Principles of Responsible Management Education (PRME). We are also accredited by the Small Business Charter and we hold accreditations from a range of professional bodies that recognise the quality of our teaching and research.**
| Level | RQF Level 7 |
|---|---|
| Location | City Campus Nottingham Trent University 50 Shakespeare Street Nottingham NG1 4FQ |
Summary
The significance of data analytics needs no acknowledgement. Companies across industries have leveraged data science in combination with marketing to enhance productivity and to build long-term relationship with customers. Over the last decade, marketing has been revolutionised by data analytics, allowing brands to improve brand strategies and business management and therefore, to deliver better experience through personalised communication.
This course is designed to provide an advanced study of marketing analytics which is both practically and academically relevant to the current and future demands of the marketing profession. We work closely with industry practitioners so that you benefit from expert’s real-life experience and the latest sector trends. Through specialist modules, you'll develop an advanced conceptual knowledge of the value of data analytics in contemporary organisations, and be introduced to the latest methods and techniques that enable identification of data to answer strategically important questions.
Designed for aspiring marketing data specialists
Our MSc Marketing and Data Analytics is the ideal next step for marketing graduates who want to pursue careers in customer analytics, marketing intelligence and marketing management. You'll be well-equipped to work in the analytical area of organisations, with the knowledge of the latest industry trends and skills to draw actionable insight from customer data.
**Nottingham Business School is proud to have achieved the prestigious triple crown of international accreditations, with EQUIS, AACSB and AMBA. This is the highest international benchmark of excellence for business schools. The School is one of only nine UK business schools recognised as a PRME Champion, and held up as an exemplar by the United Nations Principles of Responsible Management Education (PRME). We are also accredited by the Small Business Charter and we hold accreditations from a range of professional bodies that recognise the quality of our teaching and research.**
| Level | RQF Level 7 |
|---|---|
| Location | City Campus Nottingham Trent University 50 Shakespeare Street Nottingham NG1 4FQ |
Master of Science - MSc (PG)
Summary
Over the last decade, marketing has been revolutionised by data analytics, allowing brands to improve brand strategies and business management and therefore, to deliver better experience through personalised communication.
MSc Marketing and Data Analytics is designed to provide an advanced study of marketing analytics which is both practically and academically relevant to the current and future demands of the marketing profession. We work closely with industry practitioners so that you benefit from expert’s real-life experience and the latest sector trends. Through specialist modules, you'll develop an advanced conceptual knowledge of the value of data analytics in contemporary organisations, and be introduced to the latest methods and techniques that enable identification of data to answer strategically important questions.
**Designed for aspiring marketing data specialists**
Our MSc Marketing and Data Analytics is the ideal next step for marketing graduates who want to pursue careers in customer analytics, marketing intelligence and marketing management. You'll be well-equipped to work in the analytical area of organisations, with the knowledge of the latest industry trends and skills to draw actionable insight from customer data.
What you’ll gain from this degree?
- develop skills and knowledge relevant to data specialists and data analysts, including data mining and the use of data to demonstrate the value of data for decision making in marketing.
- You will complete a hands-on project; giving you a fantastic opportunity to use the theories and knowledge, you've gained to produce a meaningful piece of work. Projects include Consultancy Experience Project, Internship and Business Research Project.
- Typically, these routes are made up of students from over 25 different countries, which means you will have a truly international learning experience.
- You will complete a comprehensive development programme, which includes a short residential team-building course, usually held in the Peak District.
- NTU’s teaching and learning is gold-rated by the government’s Teaching Excellence Framework – that means you can count on outstanding teaching and learning, an education that’s truly focused on the workplace, and fantastic support in and outside of the classroom.
**Nottingham Business School have both EQUIS and AACSB accreditation. We are one of only six UK business schools recognised as a PRME Champion, and held up as an exemplar by the United Nations Principles of Responsible Management Education (PRME). NBS is also recognised by the Small Business Charter, as we play an effective role in supporting small businesses, local economies and student entrepreneurship. We are also ranked in the Top 20 for Marketing in The Complete University Guide 2021.**
| Level | RQF Level 7 |
|---|---|
| Entry requirements | You will need an undergraduate degree equivalent to a UK undergraduate honours degree (2.1 or above) in marketing or in business management with a substantive element of marketing content. All applicants will be required to demonstrate a commitment to the subject they wish to study and should demonstrate how their chosen programme of study will benefit them in their future career. |
| Location | City Campus Nottingham Trent University 50 Shakespeare Street Nottingham NG1 4FQ |
Summary
Over the last decade, marketing has been revolutionised by data analytics, allowing brands to improve brand strategies and business management and therefore, to deliver better experience through personalised communication.
MSc Marketing and Data Analytics is designed to provide an advanced study of marketing analytics which is both practically and academically relevant to the current and future demands of the marketing profession. We work closely with industry practitioners so that you benefit from expert’s real-life experience and the latest sector trends. Through specialist modules, you'll develop an advanced conceptual knowledge of the value of data analytics in contemporary organisations, and be introduced to the latest methods and techniques that enable identification of data to answer strategically important questions.
**Designed for aspiring marketing data specialists**
Our MSc Marketing and Data Analytics is the ideal next step for marketing graduates who want to pursue careers in customer analytics, marketing intelligence and marketing management. You'll be well-equipped to work in the analytical area of organisations, with the knowledge of the latest industry trends and skills to draw actionable insight from customer data.
What you’ll gain from this degree?
- develop skills and knowledge relevant to data specialists and data analysts, including data mining and the use of data to demonstrate the value of data for decision making in marketing.
- You will complete a hands-on project; giving you a fantastic opportunity to use the theories and knowledge, you've gained to produce a meaningful piece of work. Projects include Consultancy Experience Project, Internship and Business Research Project.
- Typically, these routes are made up of students from over 25 different countries, which means you will have a truly international learning experience.
- You will complete a comprehensive development programme, which includes a short residential team-building course, usually held in the Peak District.
- NTU’s teaching and learning is gold-rated by the government’s Teaching Excellence Framework – that means you can count on outstanding teaching and learning, an education that’s truly focused on the workplace, and fantastic support in and outside of the classroom.
**Nottingham Business School have both EQUIS and AACSB accreditation. We are one of only six UK business schools recognised as a PRME Champion, and held up as an exemplar by the United Nations Principles of Responsible Management Education (PRME). NBS is also recognised by the Small Business Charter, as we play an effective role in supporting small businesses, local economies and student entrepreneurship. We are also ranked in the Top 20 for Marketing in The Complete University Guide 2021.**
| Level | RQF Level 7 |
|---|---|
| Entry requirements | You will need an undergraduate degree equivalent to a UK undergraduate honours degree (2.1 or above) in marketing or in business management with a substantive element of marketing content. All applicants will be required to demonstrate a commitment to the subject they wish to study and should demonstrate how their chosen programme of study will benefit them in their future career. |
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