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Nottingham Trent University: Marketing and Data Analytics

Institution Nottingham Trent University View institution profile
Department Nottingham Business School
Telephone +44(0)115 848 4200
Study type Taught


Over the last decade, marketing has been revolutionised by data analytics, allowing brands to improve brand strategies and business management and therefore, to deliver better experience through personalised communication.

MSc Marketing and Data Analytics is designed to provide an advanced study of marketing analytics which is both practically and academically relevant to the current and future demands of the marketing profession. We work closely with industry practitioners so that you benefit from expert’s real-life experience and the latest sector trends. Through specialist modules, you'll develop an advanced conceptual knowledge of the value of data analytics in contemporary organisations, and be introduced to the latest methods and techniques that enable identification of data to answer strategically important questions.

Designed for aspiring marketing data specialists Our MSc Marketing and Data Analytics is the ideal next step for marketing graduates who want to pursue careers in customer analytics, marketing intelligence and marketing management. You'll be well-equipped to work in the analytical area of organisations, with the knowledge of the latest industry trends and skills to draw actionable insight from customer data.

What you’ll gain from this degree? - develop skills and knowledge relevant to data specialists and data analysts, including data mining and the use of data to demonstrate the value of data for decision making in marketing.

  • You will complete a hands-on project; giving you a fantastic opportunity to use the theories and knowledge, you've gained to produce a meaningful piece of work. Projects include Consultancy Experience Project, Internship and Business Research Project.

  • Typically, these routes are made up of students from over 25 different countries, which means you will have a truly international learning experience.

  • You will complete a comprehensive development programme, which includes a short residential team-building course, usually held in the Peak District.

  • NTU’s teaching and learning is gold-rated by the government’s Teaching Excellence Framework – that means you can count on outstanding teaching and learning, an education that’s truly focused on the workplace, and fantastic support in and outside of the classroom.

Nottingham Business School have both EQUIS and AACSB accreditation. We are one of only six UK business schools recognised as a PRME Champion, and held up as an exemplar by the United Nations Principles of Responsible Management Education (PRME). NBS is also recognised by the Small Business Charter, as we play an effective role in supporting small businesses, local economies and student entrepreneurship. We are also ranked in the Top 20 for Marketing in The Complete University Guide 2021.

Master of Science - MSc (PG)

Nottingham Trent University


Why Study at NTU? 
Nottingham Trent UniversityNottingham Trent University (NTU) is one of the most popular universities in the UK with over 33,000 students. The combination of academic excellence, dedicated support and industry-focused courses makes NTU a popular choice for postgraduate students across the world.

Whether you’re looking to further your knowledge in a chosen subject, improve your prospects or want to change careers, NTU has the course for you. With over 30 subject areas to choose from, including some online and part-time options, you can be confident that NTU’s portfolio of taught postgraduate courses, professional courses and research …

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