Nottingham Trent University: Marketing and Brand Management

InstitutionNottingham Trent University View institution profile
Department Nottingham Business School
Web https://www.ntu.ac.uk/
Email applications@ntu.ac.uk
Telephone +44(0)115 848 4200
Study type Taught

Summary

The fragmentation of media and complex and competitive nature of business highlights how important a strong brand is to an organisation. Understanding the brand development process, brand strategies and metrics is imperative to marketing professionals. Created in close consultation with senior marketing professionals and the Chartered Institute of Marketing (CIM), our MSc Marketing and Brand Management degree will give you an exciting and stimulating opportunity to reflect on how organisations can rise to the increasing challenges of marketing and branding in today's world.

Through contemporary case studies and applied projects, you will be introduced to the principles of marketing and consumer behaviour and develop a comprehensive knowledge of brand and design management in global settings. In your third semester, you will choose an experiential project. With the opportunity to use your skills in a real-world setting, you can choose from completing a consultancy experience project, an internship experience project, or a business research project.

Upon graduating you will also be awarded a Level 4 Certificate in Professional Marketing from the Chartered Institute of Marketing (CIM) following the successful completion of an assessment. You will also have exemptions from the Level 6 Diploma in Professional Marketing, typically completed during your first substantive marketing role.

**Designed for aspiring brand specialists**
This course is aimed at students from a range of backgrounds who don't necessarily have a background in marketing. Whether you want to work for a major international brand or an innovative creative agency, our MSc Marketing and Brand Management degree will ensure you learn the theory, tools and techniques needed to develop into an effective brand marketing professional ready to operate at strategic and tactical levels in industry.

**Nottingham Business School have both EQUIS and AACSB accreditation. We're also ranked in the top 95 European Business Schools in the Financial Times (FT). We are ranked in the Top 20 for Marketing in The Complete University Guide 2021.**

Master of Science - MSc (PG)

Nottingham Trent University

 

Why Study at NTU? 
Nottingham Trent UniversityNottingham Trent University (NTU) is one of the biggest and most popular universities in the UK offering a number of benefits for our postgraduate students.

NTU are proud to have been named University of the Year 2019 in the Guardian University Awards.

This represents another significant addition to our growing list of major accolades. This prestigious award comes after we received the coveted Times Higher Education University of the Year 2017 and the Times and Sunday Times Modern University of the Year 2018.

Many of our courses are designed to meet industry …

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