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Nottingham Trent University: Advertising and Marketing Communications

Institution Nottingham Trent University View institution profile
Department Nottingham Business School
Web https://www.ntu.ac.uk/
Telephone +44(0)115 848 4200
Study type Taught

Summary

Creative marketers are in high demand as organisations, brands and agencies look for fresh perspectives on how to tackle existing and emerging challenges faced today. With the rapid inception of new technologies and channels, and changes in consumer behaviours and perceptions, the industry needs new thinking. Created in close consultation with senior marketing professionals and the Chartered Institute of Marketing (CIM), our MSc Advertising and Marketing Communications degree will prepare you for the dynamic world of marketing communications, equipped with the skills, knowledge and confidence to make your mark.

Through contemporary case studies and applied projects, you will be introduced to the principles of communications, marketing and consumer behaviour and develop a comprehensive knowledge of advertising and communications theory and management in global settings. In your third semester, you will choose an experiential project. With the opportunity to use your skills in a real-world setting, you can choose from completing a consultancy experience project, an internship experience project, or a business research project.

Designed for aspiring communications specialists This course is aimed at students from a range of backgrounds who don't necessarily have a background in marketing or advertising. Whether you want to work for a creative advertising agency or in-house for major international companies, our MSc Advertising and Marketing Communications degree will ensure you learn the theory, tools and techniques needed to develop into an effective marketing specialist ready to operate at strategic and tactical levels in industry.

What you’ll gain from this degree? - a Graduate Gateway accreditation from the CIM which means you will have the option to gain two professional qualifications - the Level 4 Certificate in Professional Marketing and the Level 6 Diploma in Professional Marketing.

  • the opportunity to attend different advanced workshops with our industry partners and expert practitioners, where you will sharpen your practical skills.

  • knowledge and understanding on how organisations develop marketing communications strategies and implement relevant tactics to enhance their brand reputation.

  • knowledge of the marketing communications mix and an applied knowledge of how to apply its elements in different circumstances.

  • a comprehensive knowledge and critical understanding of marketing and communications strategy development process.

Master of Science - MSc (PG)

Nottingham Trent University

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Why Study at NTU? Nottingham Trent University
A postgraduate qualification can be a game-changer. Those letters after your name could mean a great deal for your career options and future earnings. If you’re interested in postgraduate study, let us help you.

Whether you’re looking to further your knowledge in a chosen subject, improve your prospects or want to change careers, NTU has the course for you. With over 30 subject areas to choose from, including some online and part-time options, you can be confident that NTU’s portfolio of taught postgraduate courses, professional courses and research degrees can help to support …

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