Newcastle University: Arts, Business and Creativity

InstitutionNewcastle University View institution profile
Department Newcastle University Business School
Study type Taught


Our Arts, Business and Creativity MA provides an entrepreneurial education for creative graduates who aspire to a variety of careers in a creative industry. The course was created in conjunction with the School of Arts and Cultures and key stakeholders from the creative industries.

It examines the theoretical aspects of creativity and the creative industries within their social, cultural, economic, political and increasingly, international contexts. It provides you with a setting to start-up a business and to engage on real projects with regional stakeholders. It has been developed in response to the increasing worldwide demand for creativity in practice from strategists; managers; entrepreneurs; government policy makers.

WHAT YOU'LL LEARN: The course is for creative graduates who want to turn their artistic and creative talents to a viable career or business start-up. It will also suit those involved in developing and growing enterprises within the sector. It has been designed specifically for individuals with some involvement in or experience of creative industries.

YOUR DEVELOPMENT: On completion of the course, you will be able to create business, marketing and promotional plans suitable for use within the creative industries; develop and apply advanced management tools and techniques to support profitability, sustainability and growth within the context of commercially creative work; demonstrate enhanced skills in decision-making and critical thinking; act autonomously in planning and implementing projects at a professional level; develop your strategic and creative thinking; recognise the need for change and the ability to manage this change; establish and manage a real-life business. Since entrepreneurship education needs to be experiential, there is a significant practical element to the course, including starting up an enterprise; acting as a consultant in a creative business; working with practitioners across the sector.

CAREER FOCUS: Key decision makers within business and government recognise the vital importance of the creative industries and the creative business sector in regeneration and the economic growth of regions and whole nations. Graduates in this field are very much in demand. Graduates from the course have undertaken various roles including Art Director; Art Manager; Marketing Manager; Entrepreneur; Social and Digital Marketing Manager;

DELIVERY: The course has been developed in conjunction with industry practitioners and is taught by a team of academics with strong links to regional organisations and extensive professional backgrounds in the business world. The course is modular in structure, comprising 180 credits. All modules are compulsory. PRACTITIONER AND

RESEARCH LED TEACHING: The quality of the teaching staff on this course guarantees not only teaching of current theoretical trends and debates, but also the practical value of each subject within the context of the overall course. Several of our academic staff have experience as successful entrepreneurs, consultants or top level managers, and are top researchers. A number of the course team members are involved in a major UK Research Council-funded research project - Creative Fuse North East - involving five of the region's universities. The project is focused on understanding and supporting the region's creative, digital and IT companies.

ACCREDITATION: Only 1% of business schools worldwide hold triple accreditation. Our Business School is part of this elite group and this accolade is a huge endorsement. It reflects the investments we make for our students through providing a high quality teaching environment; innovative programming; active engagement with industry.

FACILITIES: Newcastle University Business School is one of the largest Schools in the University. We have over 3,500 students representing over 93 nationalities.


Newcastle University

Our University

Newcastle University is ranked one of the best in the UK for teaching and learning. We are also a world-leader in academic excellence and original research.

  • Top 200 for Graduate Employability (out of 600 analysed universities) in the QS Graduate Employability Rankings® 2018
  • First class rating and ranked 20th in the UK for Sustainability (People & Planet's University League 2017)
  • Top 20 'most targeted' university by the UK's leading employers for the last six years (The Graduate Market, report from High Fliers Research 2012-2018 – a report into the universities most targeted for graduate employees ...

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