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Newcastle University: Digital Business (e-Marketing)

Institution Newcastle University View institution profile
Department Newcastle University Business School
Web Visit Newcastle University website
Study type Taught

Summary

Our Digital Business (e-Marketing) MSc combines business strategies, leading technology, entrepreneurship and organisational behaviour. You will develop as a top expert in attracting, engaging and retaining customers by using digital business systems.

This course addresses the full customer relationship cycle. This includes: - marketing

  • sales

  • service

Customers are at the core of all winning corporate strategies. An e-commerce business markets products based on the tracking of consumer activities on the internet. Enterprise systems and service personnel must be able to fulfil the requirements of clients once sales materialise. They must also be able to solve or escalate any concern at any point of the interaction.

This relies on fully integrated systems, strong cross-functional working and a customer-centric culture.

What you'll learn You'll learn about: - the business value of technology

  • your personal development as an entrepreneur

  • the feasibility of disruptive e-business models

  • business planning and new ventures

  • the link between strategy and e-business systems

  • business processes

  • business intelligence

  • organisational alignment

  • the marketing functions in organisations

  • customer relationship management

By the end of the course you'll meet the most demanding professional and academic requirements.

Your development Through the course you'll: - prepare for your career in the digital world of business. This is done through our School-wide employability and professional development programme

  • benefit from the city’s innovation community, the Newcastle Helix. Home to an exemplar of world-class research and education. They're producing the next generation of leaders for the digital age

  • use industry standard software to analyse data in our Data Analytics for Managers module. You'll address organisational problems and opportunities

You'll also - experience real-life practice as you develop an enterprise start-up. You'll apply lean start-up theory. You'll get involved in creativity, innovation and the design to your digital business

  • connect with, and hear from, digital and tech innovation leaders through guest lectures

  • explore how to discover value and access challenges from emerging business and technology

Delivery This master’s degree offers you a stimulating curriculum and a supportive teaching and learning environment.

Newcastle Helix Benefit from connections with Newcastle’s £350 million flagship project the ‘Newcastle Helix’. This brings together: - academic

  • the public sector

  • communities

  • business

  • industry

This ambitious project is stimulating far-reaching networks in technology and systems innovation.

Accreditation Newcastle University Business School is accredited by the: - Association to Advance Collegiate Schools of Business (AACSB)

  • European Quality Improvement System (EQUIS)

  • Association of MBAs (AMBA)

Only 1% of business schools worldwide hold this triple crown. Our accreditations reflect the investments we make for our students through providing a high quality teaching environment, innovative programming and active engagement with industry.

MSc

Newcastle University

 

 

 

 

 

 


About us
A Global Top 125 university (QS World University Rankings 2023), Newcastle University is dedicated to excellence, creativity and innovation, pioneering solutions that can change our world.

Through world-class research it tackles some of the biggest challenges facing society globally, leading in its key strengths of ageing and health, data, energy, cities, culture and creative arts. The UK’s Research Excellence Framework 2021 assessed its research as world-leading with outstanding impact.

Through high quality teaching it …

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