find your perfect postgrad program
Search our Database of 30,000 Courses

Heriot-Watt University: International Fashion Marketing

Institution Heriot-Watt University View institution profile
Department Edinburgh Business School
Telephone 0131 451 3729
Study type Taught


MSc International Fashion Marketing (IFM) at Heriot-Watt University's Edinburgh Business School was founded with the support and guidance of George Davies, the internationally-renowned fashion designer and businessman behind creations for Next, George at Asda, and Per Una brands.

This is a Specialist MSc MSc International Fashion Marketing is a Specialist MSc programme led by academics at the Edinburgh Business School. As a Specialist MSc, this degree gives those who have worked in the field or studied a similar subject previously, the chance to expand, refine and enhance their knowledge.

This 1-year Masters programme focuses almost entirely on the area of International Fashion Marketing. It blends cutting-edge academic thinking with best practice from industry to give graduates and professionals the opportunity to advance with a highly employable skillset.

Programme design and content This Masters degree in International Fashion Marketing extends an existing awareness of the marketing process to develop skills and competencies necessary for a marketing career in the international fashion sector. The programme includes eight taught courses and a research based dissertation. The courses include:

  • Contemporary Consumers in Fashion – examines the motivations and perspectives of fashion consumers in different international locations.

  • International Strategic Marketing - identifies choices in marketing strategies for local and international brands, focusing on operating a global business.

  • Marketing Logistics - explains how to gain competitive advantage in the international omni-channel distribution environment.

  • New Product Development – identifies the processes and challenges of developing new fashion products. This course is delivered at the School of Fashion and Textiles in Galashiels by leading experts in garment construction and fabric characteristics and includes an industry visit.

  • Branding and Communications in Fashion - considers the power of brands and helps students master the key principles of fashion brand management.

  • Research Philosophy and Practice – provides training in data collection and analysis for roles in consumer insight and business consultancy and prepares you for the dissertation.

  • Fashion Buying and Merchandising – taught by specialists from Heriot-Watt’s School of Fashion and Textiles, this course explains the buying and merchandising functions including supplier selection, negotiation and performance evaluation.

  • Optional: Advances in Digital Marketing - examines digital marketing trends including gamification, brand community management and affiliate marketing.

  • Optional: Sustainable Marketing - examines sustainability from the perspectives of the consumer and the organisation.

Engagement with the fashion retailing sector Engagement with the global fashion retailing sector is a distinguishing feature of Heriot-Watt’s International Fashion Marketing programme. Each year students are offered a series of industry visits to facilitate direct involvement with the fashion sector. In 2017/18 visits included Holland and Sherry, international fabric merchants and Trend Bible, a trends forecasting consultancy. Students also engaged in projects for the Edinburgh International Fashion Festival and with Knockandoo Woollen Mill, an historic woolmill that creates contemporary designs with traditional Scottish materials.


Postgraduate Diploma - PgDip

Heriot-Watt University

Be Future Made. Step into your career with a postgraduate degree from Heriot-Watt.

Ranked in the world top 250 universities, we have been pushing new frontiers in the fields of science, technology, engineering, business and design since 1821. Home to prominent researchers and academics from across the world, we are driven by innovation, educational excellence and ground-breaking research.

Address urgent global challenges and find solutions for a sustainable world. Explore our 180+ postgraduate courses.

Heriot-Watt University Heriot-Watt University Heriot-Watt University

Why choose Heriot-Watt?

  • Ranked 235th in the world, 32nd in the UK and 5th in Scotland (QS World University Rankings 2024 …
View Profile

Not what you are looking for?

Browse other courses in Fashion, Business and management, Business studies, Marketing or Fashion merchandising, or search our comprehensive database of postgrad programs.

Scholarship Opportunity with

Are you a PG student at this University or have you applied to study a postgraduate program at a university in Europe? Tell us your plans and qualify for a £500.00 PGS Scholarship.

Click here