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Heriot-Watt University: International Marketing with Consumer Psychology
| Institution | Heriot-Watt University View institution profile |
|---|---|
| Department | Edinburgh Business School |
| Web | www.hw.ac.uk/postgrad |
| studywithus@hw.ac.uk | |
| Telephone | 0131 451 3729 |
| Study type | Taught |
MSc
Summary
**Overview**
The MSc International Marketing with Consumer Psychology provides you with detailed knowledge of contemporary marketing concepts and in-depth insight into the boundaries of how international marketing and consumer psychology affect everyday life. The programme has been specifically designed to meet the current and emerging demands of industry, by exploring the impact and added value marketing has for various kinds of stakeholders, to ensure you are highly sought after upon graduation.
During the master’s programme, you’ll develop knowledge to define and explain key marketing, consumer psychology, and international marketing terms and parameters and become aware of the range of marketing theories and models available for supporting and understanding a range of international marketing and consumer psychology issues and problems. You’ll critically evaluate the role of marketing and consumer psychology within both national and international contexts, including the exploration of how policies, programmes, strategies, and resources are selected and implemented. You’ll develop problem-solving skills to various marketing, consumer psychology and international marketing scenarios and generate strategic options for resolving such problems.
Each course will equip you with highly employable expertise and skills across marketing and consumer psychology. You’ll have the opportunity to choose an optional course – from sustainable marketing, social media marketing, contemporary business technology, and heritage and cultural marketing – to customise your learning and develop your specific marketing interests. Your international marketing with consumer psychology dissertation will allow you to engage in an independent in-depth critical examination of a particular marketing or consumer psychology topic, which is of interest to you.
You’ll benefit from the industry relevance of the programme, which will set you up for life after graduation. Upon completion, you’ll be able to use a significant range of professional skills, techniques, practices and materials to develop original, creative and practical responses to commercial and digital marketing problems and issues. You’ll gain the skills to deal with complex issues and make judgements in situations in the absence of complete or consistent data, as encountered in real-life international marketing environments. Beyond the subject-specific knowledge and skills, you’ll be given the opportunity to learn and practice transferrable skills such as presentation, communication, analytical, teamwork and ICT skills.
You may have the opportunity to Go Global on our Inter-Campus Transfer. Opportunities for postgraduate study abroad are assessed on a case-by-case basis and if you are interested in studying at our Dubai campus or Malaysia campus for a semester or longer, you should contact the Go Global Team.
**Your learning environment**
The MSc International Marketing with Consumer Psychology programme is taught through a combination of lectures, tutorials and group work allowing you to get to know and build relationships with your peers, the teaching staff and academics. You will be assessed by independent work and coursework and will receive support and feedback throughout the programme.
Outside of the classroom, you can join Heriot-Watt’s Marketing Society which holds regular social events, hosts speakers from industries, and provides networking opportunities and insights into marketing career opportunities by working closely with the support of the academic tutors.
**Accreditation**
The MSc is accredited by the Chartered Institute of Marketing (CIM) within the Graduate Gateway programmes.
| Level | SCQF Level 11 |
|---|---|
| Entry requirements | Entry requirements for individual programmes vary, please check the details for the specific programme you wish to apply for on our website. |
| Location | Edinburgh Campus Riccarton Edinburgh EH14 4AS |
Summary
**Overview**
The MSc International Marketing with Consumer Psychology provides you with detailed knowledge of contemporary marketing concepts and in-depth insight into the boundaries of how international marketing and consumer psychology affect everyday life. The programme has been specifically designed to meet the current and emerging demands of industry, by exploring the impact and added value marketing has for various kinds of stakeholders, to ensure you are highly sought after upon graduation.
During the master’s programme, you’ll develop knowledge to define and explain key marketing, consumer psychology, and international marketing terms and parameters and become aware of the range of marketing theories and models available for supporting and understanding a range of international marketing and consumer psychology issues and problems. You’ll critically evaluate the role of marketing and consumer psychology within both national and international contexts, including the exploration of how policies, programmes, strategies, and resources are selected and implemented. You’ll develop problem-solving skills to various marketing, consumer psychology and international marketing scenarios and generate strategic options for resolving such problems.
Each course will equip you with highly employable expertise and skills across marketing and consumer psychology. You’ll have the opportunity to choose an optional course – from sustainable marketing, social media marketing, contemporary business technology, and heritage and cultural marketing – to customise your learning and develop your specific marketing interests. Your international marketing with consumer psychology dissertation will allow you to engage in an independent in-depth critical examination of a particular marketing or consumer psychology topic, which is of interest to you.
You’ll benefit from the industry relevance of the programme, which will set you up for life after graduation. Upon completion, you’ll be able to use a significant range of professional skills, techniques, practices and materials to develop original, creative and practical responses to commercial and digital marketing problems and issues. You’ll gain the skills to deal with complex issues and make judgements in situations in the absence of complete or consistent data, as encountered in real-life international marketing environments. Beyond the subject-specific knowledge and skills, you’ll be given the opportunity to learn and practice transferrable skills such as presentation, communication, analytical, teamwork and ICT skills.
You may have the opportunity to Go Global on our Inter-Campus Transfer. Opportunities for postgraduate study abroad are assessed on a case-by-case basis and if you are interested in studying at our Dubai campus or Malaysia campus for a semester or longer, you should contact the Go Global Team.
**Your learning environment**
The MSc International Marketing with Consumer Psychology programme is taught through a combination of lectures, tutorials and group work allowing you to get to know and build relationships with your peers, the teaching staff and academics. You will be assessed by independent work and coursework and will receive support and feedback throughout the programme.
Outside of the classroom, you can join Heriot-Watt’s Marketing Society which holds regular social events, hosts speakers from industries, and provides networking opportunities and insights into marketing career opportunities by working closely with the support of the academic tutors.
**Accreditation**
The MSc is accredited by the Chartered Institute of Marketing (CIM) within the Graduate Gateway programmes.
| Level | SCQF Level 11 |
|---|---|
| Entry requirements | Entry requirements for individual programmes vary, please check the details for the specific programme you wish to apply for on our website. |
| Location | Edinburgh Campus Riccarton Edinburgh EH14 4AS |
Summary
This is a unique Masters degree in International Marketing with Consumer Psychology from the Edinburgh Business School at Heriot-Watt University. It delivers a strong understanding of psychological approaches and interventions in consumer-led marketing strategies.
This is a Specialist MSc
This is a specialist MSc degree which will develop your existing awareness of marketing processes to provide detailed insight into how consumers think, feel and act. Led by academics at the Edinburgh Business School, this Specialist MSc gives those who have worked in the field or studied a similar subject previously, the chance to expand, refine and enhance their knowledge.
The Edinburgh Business School approach
This 1-year Masters programme focuses almost entirely on the area of International Marketing and Consumer Psychology. It blends cutting-edge academic thinking with best practice from industry to give graduates and professionals the opportunity to advance with a highly employable skillset.
The programme combines a core of five international marketing management courses with two specialist consumer psychology courses.
• Contemporary Consumers - examines the motivations and perspectives of consumers in different international locations.
• International Strategic Marketing - identifies choices in marketing strategies for local and international brands, focusing on operating a global business.
• Marketing Logistics - explains how to gain competitive advantage in the international market place by ensuring that the right products reach the right people at the right time.
• Branding and Communications - considers the power of brands and helps you to master the key principles of brand management by learning how integrated marketing communications creates a valuable brand with strong, effective messaging.
• Research Philosophy and Practice – provides training in a range of research skills that prepares you for the dissertation project and also provides the foundation for roles in market insight and business consultancy.
Specialist Consumer Psychology courses
The specialist courses on our International Marketing with Consumer Psychology include:
• Psychology for Marketing introduces foundational psychological theory an applies these approaches to different stages of the consumption process
• Introduction to Human Factors identifies major issues in consumer ergonomics and applies this understanding to a retail marketing context
Flexibility through optional courses
In addition to the five core courses in International Marketing and the two specialist courses in Consumer Psychology, this programme gives you the opportunity to select an optional course, customising your studies to meet the needs of your future career ambitions. You can select one from:
• Managing Diversity
• Digital Marketing
• Tourism Management
• Sustainable Marketing
Management competencies and skills for the workplace
Your international marketing competencies will be developed through case-study learning, direct interaction with industry and industry-focused assessments. Innovative group-based and individual coursework will challenge you to translate theory into marketing solutions and demonstrate skills in time management, team leadership, information management and verbal, written and digital communications.
Interact with business leaders
Heriot-Watt’s MSc in International Marketing with Consumer Psychology benefits from strong links with industry and each year we welcome leading marketing practitioners to share experiences and insights with our students through inspirational and informative guest lectures. These guest lectures will give you the opportunity to interact with business experts and discuss practical solutions to real problems whilst receiving guidance about careers in international marketing.
| Level | SCQF Level 11 |
|---|---|
| Entry requirements | Entry requirements for individual programmes vary, please check the details for the specific programme you wish to apply for on our website. |
| Location | Edinburgh Campus Riccarton Edinburgh EH14 4AS |
Summary
This is a unique Masters degree in International Marketing with Consumer Psychology from the Edinburgh Business School at Heriot-Watt University. It delivers a strong understanding of psychological approaches and interventions in consumer-led marketing strategies.
This is a Specialist MSc
This is a specialist MSc degree which will develop your existing awareness of marketing processes to provide detailed insight into how consumers think, feel and act. Led by academics at the Edinburgh Business School, this Specialist MSc gives those who have worked in the field or studied a similar subject previously, the chance to expand, refine and enhance their knowledge.
The Edinburgh Business School approach
This 1-year Masters programme focuses almost entirely on the area of International Marketing and Consumer Psychology. It blends cutting-edge academic thinking with best practice from industry to give graduates and professionals the opportunity to advance with a highly employable skillset.
The programme combines a core of five international marketing management courses with two specialist consumer psychology courses.
• Contemporary Consumers - examines the motivations and perspectives of consumers in different international locations.
• International Strategic Marketing - identifies choices in marketing strategies for local and international brands, focusing on operating a global business.
• Marketing Logistics - explains how to gain competitive advantage in the international market place by ensuring that the right products reach the right people at the right time.
• Branding and Communications - considers the power of brands and helps you to master the key principles of brand management by learning how integrated marketing communications creates a valuable brand with strong, effective messaging.
• Research Philosophy and Practice – provides training in a range of research skills that prepares you for the dissertation project and also provides the foundation for roles in market insight and business consultancy.
Specialist Consumer Psychology courses
The specialist courses on our International Marketing with Consumer Psychology include:
• Psychology for Marketing introduces foundational psychological theory an applies these approaches to different stages of the consumption process
• Introduction to Human Factors identifies major issues in consumer ergonomics and applies this understanding to a retail marketing context
Flexibility through optional courses
In addition to the five core courses in International Marketing and the two specialist courses in Consumer Psychology, this programme gives you the opportunity to select an optional course, customising your studies to meet the needs of your future career ambitions. You can select one from:
• Managing Diversity
• Digital Marketing
• Tourism Management
• Sustainable Marketing
Management competencies and skills for the workplace
Your international marketing competencies will be developed through case-study learning, direct interaction with industry and industry-focused assessments. Innovative group-based and individual coursework will challenge you to translate theory into marketing solutions and demonstrate skills in time management, team leadership, information management and verbal, written and digital communications.
Interact with business leaders
Heriot-Watt’s MSc in International Marketing with Consumer Psychology benefits from strong links with industry and each year we welcome leading marketing practitioners to share experiences and insights with our students through inspirational and informative guest lectures. These guest lectures will give you the opportunity to interact with business experts and discuss practical solutions to real problems whilst receiving guidance about careers in international marketing.
| Level | SCQF Level 11 |
|---|---|
| Entry requirements | Entry requirements for individual programmes vary, please check the details for the specific programme you wish to apply for on our website. |
| Location | Edinburgh Campus Riccarton Edinburgh EH14 4AS |
Postgraduate events
Our Autumn Postgraduate Open Evening will take place 22 November 16.00 – 18.30 at the Edinburgh Business School.
Come along for an opportunity to chat with our academics, hear about your funding options, ask current students about their experiences, and find out why we are ranked 1st in Scotland for postgraduate employability two years in a row (Graduate Outcomes Survey 2024). Also, get £500 off your course for attending.
Boost your career with a postgraduate degree from Heriot-Watt.
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