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University of Reading: Marketing (Consumer Marketing)
| Institution | University of Reading |
|---|---|
| Department | Marketing and Reputation |
| Web | https://www.reading.ac.uk |
| Study type | Taught |
Summary
Understand the consumer and link this understanding with marketing opportunities and strategies. Build your expertise in the field of consumer behaviour and its importance in analysis and decision-making. Your learning will benefit from regular guest speakers from well-known global brands, as well as small and medium-sized businesses. Alongside the principles of marketing, you could explore consumer intelligence, measuring marketing performance and international strategic management.
For more information, please visit the programme page: https://www.henley.ac.uk/study/masters/msc-marketing-consumer-marketing
MSc
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Minimum 2:1 or the equivalent from an internationally recognised university (any discipline). IELTS requirements: 6.5 overall with no element less than 6.0 (or equivalent). |
| Location | Henley Business School Greenlands Henley-on-Thames Oxfordshire Reading RG9 3AU |
Fees
| Republic of Ireland | 13800 GBP for Whole course |
|---|---|
| EU | 22900 GBP for Whole course |
| England | 13800 GBP for Whole course |
| Northern Ireland | 13800 GBP for Whole course |
| Scotland | 13800 GBP for Whole course |
| Wales | 13800 GBP for Whole course |
| Channel Islands | 13800 GBP for Whole course |
| International | 22900 GBP for Whole course |
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