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University of Reading: Marketing (Sustainable Marketing)

Institution University of Reading
Department Marketing and Reputation
Web https://www.reading.ac.uk
Email pgadmissions@reading.ac.uk
Telephone +44 (0) 118 378 5289
Study type Taught

Summary

The MSc Marketing (Sustainable Marketing) is one of the three pathways available in the MSc Marketing programme. Students will be able to communicate complex sustainable marketing related information. persuasively to specialist and non-specialist audiences. Students will have the opportunity to develop a marketing campaign focused on social/environmental issues and evaluate its impact. Understand current sustainable marketing practices and challenges from the internal and external business environment to support original thinking. Understand how sustainable marketing campaigns and practices evolve in a complex and changing international business environment in different organisational contexts (private, public, non-for-profit).

MSc

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