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University of Reading: Marketing (Digital Marketing)
| Institution | University of Reading |
|---|---|
| Department | Marketing and Reputation |
| Web | https://www.reading.ac.uk |
| pgadmissions@reading.ac.uk | |
| Telephone | +44 (0) 118 378 5289 |
| Study type | Taught |
MSc
Summary
This Masters in Digital Marketing equips you with the business knowledge and tools needed to develop best practice of digital channels. It allows you to better understand how customers and prospective customers communicate with firms online.
Some of the key topics covered include digital marketing strategies, search engine marketing, and developing content. In addition to the commercial and social context behind digital marketing and building effective relationships with customers through social media, you will understand how to apply the key building blocks of successful digital strategies.
**For more information, please visit the programme page: https://www.henley.ac.uk/study/masters/msc-in-marketing-digital-marketing**
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Normally a good undergraduate honours degree (2:1 or above) for MSc Digital Marketing. IELTS: 6.5 overall with no element less than 6.0 |
| Location | Henley Business School Greenlands Henley-on-Thames Oxfordshire Reading RG9 3AU |
Fees
| Republic of Ireland | 14100 GBP for Whole course |
|---|---|
| EU | 26000 GBP for Whole course |
| England | 14100 GBP for Whole course |
| Northern Ireland | 14100 GBP for Whole course |
| Scotland | 14100 GBP for Whole course |
| Wales | 14100 GBP for Whole course |
| Channel Islands | 14100 GBP for Whole course |
| International | 26000 GBP for Whole course |
Summary
Acquire the business context and tools needed to make best use of digital channels, and understand how customers and prospective customers communicate with firms online. You'll discover how to apply the key building blocks of successful digital strategies, and learn more about measuring marketing performance, digital, social and integrated communications, and strategic management.
**For more information, please visit the programme page: https://www.henley.ac.uk/study/masters/msc-in-marketing-digital-marketing**
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Minimum 2:1 or the equivalent from an internationally recognised university (any discipline). IELTS: 6.5 with no component below 6.0 in any sub-skills |
| Location | Henley Business School Greenlands Henley-on-Thames Oxfordshire Reading RG9 3AU |
Fees
| Republic of Ireland | 13800 GBP for Whole course |
|---|---|
| EU | 22900 GBP for Whole course |
| England | 13800 GBP for Whole course |
| Northern Ireland | 13800 GBP for Whole course |
| Scotland | 13800 GBP for Whole course |
| Wales | 13800 GBP for Whole course |
| Channel Islands | 13800 GBP for Whole course |
| International | 22900 GBP for Whole course |
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