find your perfect postgrad program
Search our Database of 30,000 Courses
University of Reading: Marketing (International Marketing)
| Institution | University of Reading |
|---|---|
| Department | Marketing and Reputation |
| Web | https://www.reading.ac.uk |
| pgadmissions@reading.ac.uk | |
| Telephone | +44 (0) 118 378 5289 |
| Study type | Taught |
MSc
Summary
This Masters degree is designed to equip you with an understanding of the strategies and practices used in international marketing. In addition, you’ll learn analysis of the global marketing environment, different cultures and behaviours, marketing opportunities and strategy options.
Through these postgraduate studies you will critically assess the marketing strategies adopted by a range of global and small enterprises and offer solutions. The added complexity of trading across borders digitally is also featured in this very popular programme.
**For more information, please visit the programme page: https://www.henley.ac.uk/study/masters/msc-in-marketing-international-marketing**
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Normally a good undergraduate honours degree (2:1 or above) for MSc Marketing (International Marketing). IELTS: 6.5 overall with no element less than 6.0 |
| Location | Henley Business School Greenlands Henley-on-Thames Oxfordshire Reading RG9 3AU |
Fees
| Republic of Ireland | 14100 GBP for Whole course |
|---|---|
| EU | 26000 GBP for Whole course |
| England | 14100 GBP for Whole course |
| Northern Ireland | 14100 GBP for Whole course |
| Scotland | 14100 GBP for Whole course |
| Wales | 14100 GBP for Whole course |
| Channel Islands | 14100 GBP for Whole course |
| International | 26000 GBP for Whole course |
Summary
Gain an understanding of marketing strategies and practices in a global context. You'll analyse the marketing environment, culture and varying behaviours, marketing opportunities and strategy options of a range of organisations. Choose to study topics such as measuring marketing performance, cross-cultural marketing and consumption and international strategic management. The skills you acquire will be transferable across marketing management, international brand management, market insight and strategic consultancy.
**For more information, please visit the programme page: https://www.henley.ac.uk/study/masters/msc-in-marketing-international-marketing**
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Minimum 2:1 or the equivalent from an internationally recognised university (any discipline). IELTS: 6.5 with no component below 6.0 in any sub-skills |
| Location | Henley Business School Greenlands Henley-on-Thames Oxfordshire Reading RG9 3AU |
Fees
| Republic of Ireland | 13800 GBP for Whole course |
|---|---|
| EU | 22900 GBP for Whole course |
| England | 13800 GBP for Whole course |
| Northern Ireland | 13800 GBP for Whole course |
| Scotland | 13800 GBP for Whole course |
| Wales | 13800 GBP for Whole course |
| Channel Islands | 13800 GBP for Whole course |
| International | 22900 GBP for Whole course |
Not what you are looking for?
Browse other courses in International business studies or Marketing, or search our comprehensive database of postgrad programs.Postgraduate Bursary Opportunity with Postgrad.com
Are you studying as a PG student at the moment or have you recently been accepted on a postgraduate program? Apply now for one of our £2000 PGS bursaries.
Click here
