University of Essex: Marketing and Brand Management

InstitutionUniversity of Essex
Department Essex Business School
Web http://www.essex.ac.uk
Email pgadmit@essex.ac.uk
Telephone 01206 872719
Study type Taught

Summary

What are the challenges facing marketing and branding today? What links are there between management, marketing and culture?

Modern marketing requires a global mind-set. Today’s marketers don’t just need an understanding of consumer needs, they must be able to communicate to diverse, global audiences and be sensitive to cultural and international differences. At Essex, we equip you with the skills that organisations demand in a complex global economy.

On this course, you learn how to analyse and apply marketing and brand communication theories and develop an understanding of their social, political and cultural context. We look beyond the marketing mix to explore the wider implications on the discipline and the challenges marketers face, such as gender stereotyping, marketing ethics and promoting products and services internationally. You develop visual literacy and the capacity to think creatively and independently.

You gain an in-depth knowledge of areas including:

- managerial and cultural perspectives on marketing

- branding and consumer behaviour, including cultural considerations

- strategic brand communication

- corporate marketing strategy

MSc Marketing and Brand Management is run by Essex Business School. Our Masters students join us from more than 40 countries, so you join a lively, international community.

MSc

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