find your perfect postgrad program
Search our Database of 30,000 Courses

University of Essex: Marketing and Brand Management

InstitutionUniversity of Essex View institution profile
Department Essex Business School
Web http://www.essex.ac.uk
Email pgadmit@essex.ac.uk
Telephone 01206 872719
Study type Taught

Summary

What are the challenges facing marketing and branding today? What links are there between management, marketing and culture?

Modern marketing requires a global mind-set. Today’s marketers don’t just need an understanding of consumer needs, they must be able to communicate to diverse, global audiences and be sensitive to cultural and international differences. At Essex, we equip you with the skills that organisations demand in a complex global economy.

On this course, you learn how to analyse and apply marketing and brand communication theories and develop an understanding of their social, political and cultural context. We look beyond the marketing mix to explore the wider implications on the discipline and the challenges marketers face, such as gender stereotyping, marketing ethics and promoting products and services internationally. You develop visual literacy and the capacity to think creatively and independently.

You gain an in-depth knowledge of areas including:

  • managerial and cultural perspectives on marketing

  • branding and consumer behaviour, including cultural considerations

  • strategic brand communication

  • corporate marketing strategy

MSc Marketing and Brand Management is run by Essex Business School. Our Masters students join us from more than 40 countries, so you join a lively, international community.

MSc

University of Essex

 

 


As an Essex postgraduate you’ll have the freedom to challenge the status quo, ask the difficult questions and take intellectual risk. You’re taught and supported by world-leading academics in our research-intensive environment. You will be at home in an environment that will enable you to make a difference.

Teaching and research quality
We are rated Gold in the most recent Teaching Excellence Framework (2017), which means you’ll receive an excellent educational experience. Our pioneering work continues to change the world – we’re ranked 25th in the UK for research quality (The Times and Sunday Times Good …

View Profile

Not what you are looking for?

Browse other courses in Business studies, Marketing, Brand management, Consumer studies, Customer relations or Market research, or search our comprehensive database of postgrad programs.

Scholarship Opportunity with Postgrad.com

Are you a PG student at this University or have you applied to study a postgraduate program at a university in Europe? Tell us your plans and qualify for a £500.00 PGS Scholarship.

Click here