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University of Essex: Marketing

Institution University of Essex View institution profile
Department Essex Business School
Web essex.ac.uk
Email pgadmit@essex.ac.uk
Telephone 01206 872719
Study type Taught

Summary

What are the challenges facing the marketing industry today? What links are there between management, marketing and culture?

Modern marketing requires a global mind-set. Today’s marketers don’t just need an understanding of consumer needs, they must be able to communicate to diverse, global audiences and be sensitive to cultural and international differences. At Essex, we equip you with the skills that organisations demand in a complex global economy.

On this course, you learn how to analyse and apply marketing strategy theory to develop an understanding of organisations' social, political and cultural contexts. We look beyond the marketing mix to explore the wider implications on the discipline and the challenges marketers face, such as gender stereotyping, marketing ethics and promoting products and services internationally. You develop visual literacy and the capacity to think creatively and independently.

MSc Marketing is designed to challenge aspiring and existing marketing professionals therefore you are required to have previously studied or worked in marketing to undertake this Masters degree.

You gain an in-depth knowledge of areas including:

  • managerial and cultural perspectives on marketing

  • corporate branding

  • strategic marketing

  • corporate marketing strategy

  • consumer behaviour

The programme combines academic training and hands-on experience to prepare you for a successful marketing career. Not only are you exposed to various challenges that marketers face in today's digitally disruptive environment but you will also be trained how to resolve them through the application of theoretical frameworks, data-driven marketing strategies, and analytical tools.

Our MSc Marketing is designed to challenge both aspiring and existing marketing professionals and is perfect if you have previously studied or are working in a marketing related discipline.

At Essex Business School, where MSc Marketing is based, you will learn from expert academics and marketing practitioners who tailor their course content to the issues currently being faced by organisations around the world. Studying alongside other students with a marketing background, you'll build a deeper insight into marketing with a real-world focus. A Masters from Essex Business School can give you the best foundation to build your marketing career.

Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.

MSc

University of Essex

 

 


Impatient for change? Join the University of Essex, one of the top 40 in the UK (The Complete University Guide 2023).

As an Essex postgraduate you’ll have the freedom to challenge, ask the difficult questions and take intellectual risk. You’re taught and supported by world-leading academics in our research-intensive environment that will enable you to make a difference. You’ll be among Nobel Prize-winners, award-winning directors, presidents, astronauts and over 75,000 other alumni who have gone on to shape the world.

Research quality
We’re dedicated to delivering high-impact research. Our pioneering work continues to change the world …

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