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University of Essex: Management (Marketing)

Institution University of Essex View institution profile
Department Essex Business School
Web essex.ac.uk
Email pgadmit@essex.ac.uk
Telephone 01206 872719
Study type Taught

Summary

Marketing management requires professionals who can combine creative thinking with strategic planning to deliver on the wider business objectives of an organisation. You will need to demonstrate skills in the fields of both management and marketing to succeed as an effective marketing manager.

MSc Management (Marketing) is perfect if you do not have a first degree in business or marketing, or relevant work experience in management.

As one of our Masters of management pathways, you will study a core spine of management and organisational issues in term one. You will then specialise in marketing and marketing management in your second term where you will explore issues like consumer behaviours, digital marketing, strategic brand communication and marketing innovation. Through these optional modules, you can align your course with your career aspirations so that you graduate with a perfectly tailored Masters degree in marketing and management.

MSc Management (Marketing) covers contemporary marketing and management issues, such as:

  • the impact of social media on consumer behaviour

  • consumer relationships

  • brand communication

  • marketing strategy

We ensure that your education in management is both theoretical and practical, allowing you to develop expertise in a chosen area of marketing management.

At Essex Business School we champion responsible management and sustainable business. We want to change business for the better and empower our students to do this too. By using current research in our teaching, you'll explore the management and marketing issues affecting organisations across the globe right now and so you'll graduate with a Masters degree with a real-world focus.

MSc Management (Marketing) is one of three unique Masters in Management pathways which allow you to pursue your specific career ambitions, the others are: MSc Management, and MSc Management (International).

MSc

University of Essex

We Are Essex. Are you? Join the University of Essex, one of the top 30 universities in the UK (Guardian University Guide 2024).

As an Essex postgraduate you’ll have the freedom to challenge, ask the difficult questions and take intellectual risk. You’re taught and supported by world-leading academics in our research-intensive environment that will enable you to make a difference. You’ll be among Nobel Prize-winners, award-winning directors, presidents, astronauts and over 100,000 other alumni who have gone on to shape the world.

Research quality 

We’re dedicated to delivering high-impact research, our pioneering work continues to change the world. During …

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