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University of Essex: International Marketing and Entrepreneurship

Institution University of Essex View institution profile
Department Essex Business School
Web essex.ac.uk
Email pgadmit@essex.ac.uk
Telephone 01206 872719
Study type Taught

Summary

Marketing in an international business environment requires a dual set of skills in strategic marketing and agile business management. In order to do business across borders you must first learn to appreciate cross-cultural challenges in your marketing approach.

Our MSc International Marketing and Entrepreneurship explores the theoretical and practical approaches to marketing planning, strategy, communications and customer-centred business. You do not need to have previously studied marketing to undertake this course.

You examine how these topics apply to public and private organisations in varying stages of formation, growth or change management, in different international and cultural environments. We expose you to cutting-edge marketing techniques, encourage your creativity and develop your critical thinking, analytical, strategic and leadership skills.

Topics include:

  • the marketing communications mix, including: advertising; public relations; personal selling; sales promotion and direct marketing

  • marketing strategies, including product, pricing, promotion and distribution strategies

  • new product development

  • supply chain management and operations

  • theories and practices of entrepreneurship

This course is delivered by Essex Business School at our Southend Campus. Students and staff come to us from all over the world, creating a classroom experience rich in diversity and working together to build a global understanding. Essex is also a place with entrepreneurial spirit; we have more start-up businesses than any other county in the UK. Together this entrepreneurial spirit and global community make for the perfect place to study entrepreneurship and international marketing.

Your course benefits from current research by the Strategy, Operations and Entrepreneurship group which is based at our Southend Campus and focuses on answering the question: "How can organisations and entrepreneurs increase their benefits to society and minimise their environmental impact?" A Masters from Essex Business School can give you a solid foundation on which to build your international marketing career.

MSc

University of Essex

 

 


Impatient for change? Join the University of Essex, one of the top 40 in the UK (The Complete University Guide 2023).

As an Essex postgraduate you’ll have the freedom to challenge, ask the difficult questions and take intellectual risk. You’re taught and supported by world-leading academics in our research-intensive environment that will enable you to make a difference. You’ll be among Nobel Prize-winners, award-winning directors, presidents, astronauts and over 75,000 other alumni who have gone on to shape the world.

Research quality
We’re dedicated to delivering high-impact research. Our pioneering work continues to change the world …

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