University of Essex: International Marketing and Entrepreneurship

InstitutionUniversity of Essex
Department Essex Business School
Web http://www.essex.ac.uk
Email pgadmit@essex.ac.uk
Telephone 01206 872719
Study type Taught

Summary

What marketing and business challenges do organisations face at different stages of their growth? How do different cultures and countries impact marketing strategy?

Our MSc International Marketing and Entrepreneurship explores the theoretical and practical approaches to marketing planning, strategy, communications and customer-centred business. You do not need to have previously studied marketing to undertake this course.

You examine how these topics apply to public and private organisations in varying stages of formation, growth or change management, in different international and cultural environments. We expose you to cutting-edge marketing techniques, encourage your creativity and develop your critical thinking, analytical, strategic and leadership skills.

Topics include:

- the marketing communications mix, including: advertising; public relations; personal selling; sales promotion and direct marketing

- marketing strategies, including product, pricing, promotion and distribution strategies

- marketing planning and implementation

- new product development

- supply chain management and operations

- branding

- ethical issues

- theories and practices of entrepreneurship

Essex is a place with entrepreneurial spirit; we have more start-up businesses than any other county in the UK. This course is taught at Essex Business School, which attracts students and staff from around the world; our current Masters students join us from more than 40 countries.

MSc

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