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University of Essex: International Marketing and Entrepreneurship

Institution University of Essex View institution profile
Department Essex Business School
Web https://www.essex.ac.uk/
Email pgadmit@essex.ac.uk
Telephone 01206 872719
Study type Taught

Summary

What marketing and business challenges do organisations face at different stages of their growth? How do different cultures and countries impact marketing strategy?

Our MSc International Marketing and Entrepreneurship explores the theoretical and practical approaches to marketing planning, strategy, communications and customer-centred business. You do not need to have previously studied marketing to undertake this course.

You examine how these topics apply to public and private organisations in varying stages of formation, growth or change management, in different international and cultural environments. We expose you to cutting-edge marketing techniques, encourage your creativity and develop your critical thinking, analytical, strategic and leadership skills.

Topics include:

  • the marketing communications mix, including: advertising; public relations; personal selling; sales promotion and direct marketing

  • marketing strategies, including product, pricing, promotion and distribution strategies

  • marketing planning and implementation

  • new product development

  • supply chain management and operations

  • branding

  • ethical issues

  • theories and practices of entrepreneurship

Essex is a place with entrepreneurial spirit; we have more start-up businesses than any other county in the UK. This course is taught at Essex Business School, which attracts students and staff from around the world; our current Masters students join us from more than 40 countries.

MSc

University of Essex

 

 


Impatient for change? Join the University of Essex, one of the top 30 universities in the UK (The Complete University Guide 2022).

As an Essex postgraduate you’ll have the freedom to challenge, ask the difficult questions and take intellectual risk. You’re taught and supported by world-leading academics in our research-intensive environment that will enable you to make a difference. You’ll be among Nobel Prize-winners, award-winning directors, presidents, astronauts and over 75,000 other alumni who have gone on to shape the world.

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