Coventry University: International Business

InstitutionCoventry University View institution profile
Department School of Strategy and Leadership
Study type Taught


Successful business managers are able to think strategically, communicate effectively and implement complex business projects – from new product development and managing global supply chains to mergers and acquisitions. This dynamic course focuses on these essential skills to prepare students for leadership and management roles in international businesses.

Our International Business MSc aims to prepare you to become an international manager by developing your ability to think strategically and understand how to best compete in an international business environment.

Through core modules, we will focus on building essential management skills, such as international leadership and management; international trade management; global markets and entry strategies; marketing in an international perspective to mention but a few. Using business simulations, we help you develop the analytical skills needed to drive business and organisations forward today. For example, you may find yourself working on real life projects for businesses in and around Coventry or engage in research based learning on an open community platform such as inoERP, an open source Enterprise Resource Planning (ERP) application, which enables students to anchor the pedagogy on digital innovation.

We pay particular attention to developing your communication skills; vital in any business context, communication is even more important and more complex when you add an international dimension. Students engage in practical sessions and work on real life case studies in workshops, which highlight the need to take into account organisational and national culture, together practical barriers of different time zones or geographically dispersed teams.

A multicultural learning experience is expected, as you’ll be studying alongside staff and students from a range of nationalities. You’ll be taught by staff with significant experience of the business world, who have worked as directors and consultants for many large multinational companies not only in the United Kingdom but also abroad.

Your teaching will be research-informed by staff with an international reputation for research in the areas of International Business and Management, Global supply chain and logistics, business process integration, internationalisation of SMEs, change management and many more. In the most recent national research assessment exercise, the 2014 Research Excellence Framework (REF), 85% of the School’s ‘Business and Management’ research was recognised internationally, of which 13% received the highest ‘world-leading’ classification.

Key course benefits;

- Innovative, interactive teaching features business simulations and software to gain practical insights into business problems and IT solutions.

- High levels of student satisfaction for Business – 88% overall, above the sector average of 80% (Postgraduate Taught Experience Survey 2016).

- Rated ‘excellent’ by Eduniversal and members of the European Foundation for Management Development (EFMD) and Chartered Association of Business Schools (CABS), as well as being signatories to the United Nations Principles for Responsible Management Education (UN PRME) initiative.

- Field trips to multinational organisations within a range of sectors and industries (additional costs may apply). Recent visits have included a visit to Jaguar Land Rover and Manchester United in the UK as well as visits to New York in the United States; Berlin, Germany; Paris, France among others (additional costs may apply).

- Hands-on experience of market-leading software packages including: GMMSO (Global Marketing Management System Online) and EIMSO (Export Import Management System Online) from Janavaras and Associates International, Xsol software and SAP, the world’s leading enterprise resource planning (ERP) software provider.


Coventry University

Coventry University is a dynamic university that provides high quality education to students. Our teaching, staff, facilities and student experience have all been recognised as being among the finest in the sector and our future is looking bright as a modern university with a flourishing global reputation.

Why choose Coventry University?

  • Top 15 for five years running in the Guardian University Guide (2016-2020)
  • Awarded University of the Year for Student Experience (The Times and Sunday Times Good University Guide 2019)
  • 1st for Overseas Experiences (based on student trips abroad from HESA 2016/17 data)
  • Gold for outstanding teaching ...

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