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Coventry University: Business Analytics

Institution Coventry University View institution profile
Department School of Strategy and Leadership
Web www.coventry.ac.uk/postgraduate
Email ukadmissions@coventry.ac.uk
Telephone 024 7765 2222
Study type Taught

Summary

The course has been specifically designed to give a structured understanding of business analytics and the practical tools which can drive business advantage. You’ll have the opportunity to learn how to analyse business data and solve business problems analytically.

We start by providing an overview of big data and business analytics and its context in a business environment where data is rapidly becoming one of the most valuable assets. We will introduce you to the historical context and growth of big data, as well as the characteristics defining big data. We also encourage you to consider the social, ethical and legal implications of handling, storing and using all manner of datasets.

We then focus on the underpinning analytical techniques and tools used to analyse and interpret data, forecast future trends, automate and streamline decisions and optimise courses of action. This should include statistical analysis, data mining, forecasting and regression, optimisation, simulation and spreadsheet modelling. You should also gain a deeper understanding of the value and benefits of different analytical techniques for advanced decision-making and how they can be used to identify patterns, relationships, associations, factors and clusters.

Finally, we consider how to apply analytical methods and techniques to specific business functions, such as an organisation’s marketing function, value chain and financial planning. For example, we will consider how to assess financial performance and economic conditions of a business, identifying relevant costs for short-term and long-term decision-making.

MSc

Coventry University is a provider of world-class teaching, learning and impactful research, and pushes the boundaries of what higher education can achieve regionally, nationally and across the world.

Graduates could gain an advantage in their career with a postgraduate qualification from Coventry University. You can choose from a selection of courses at one of our UK university locations.

Coventry

 








Why choose Coventry University?

  • Top 30 in the world for our ratio of international students (QS World University Rankings 2023)
  • Awarded five QS Stars for internationalisation, inclusiveness employability, facilities and teaching (QS Stars University Ratings)
  • Ranked 9th for resources in the …
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