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Coventry University: International Business Management
| Institution | Coventry University View institution profile |
|---|---|
| Department | School of Strategy and Leadership |
| Web | www.coventry.ac.uk/postgraduate |
| Study type | Taught |
Summary
Combining theory and practice, this course aims to provide a thorough grounding in international business management in an ever-changing global economy. Upon successful completion, it should equip you with the skills and knowledge needed to become a flexible, effective manager who can spot market opportunities and drive forward businesses to success in the international arena.
Alongside modules focused on business strategy, operations and analytics, we’ll cover the basic principles of marketing, and how they relate to an international context – where you will have the opportunity to discuss and analyse key managerial decisions on formulating and executing international marketing activities by having the opportunity to develop your knowledge and skills of marketing concepts including environmental analysis, buying behaviour, strategic market segmentation and more. This will be done through active case studies and practical examples.
Through the use of guest speakers, real case studies and industry visits and fieldtrips, you’ll explore more about the external forces which affect business decisions, including but not limited to the influence some external/or market factors have such as fall or rise of oil prices or interest rates. We’ll discuss some of the biggest challenges and issues businesses now face, such as market uncertainties.
Please note that guest speakers, industry visits and fieldtrips are subject to availability, competitive application processes, meeting applicable visa requirements and additional fees may apply.
MSc
| Level | RQF Level 7 |
|---|---|
| Entry requirements | A second class honours undergraduate degree from any discipline. Applications from candidates who can demonstrate considerable experience at an appropriate professional level but who do not have formal academic entry qualifications may also be admitted on an individual basis. Each application will be considered on its merits and the final decision will be made by the course director. For more information, please contact us using our online form for UK students. |
| Location | Main Site Priory Street Coventry CV1 5FB |
Coventry University is a provider of world-class teaching, learning and impactful research, and push the boundaries of what higher education can achieve regionally, nationally and across the world.
We are a place where all students can achieve their ambitions. We focus on employability, practical learning and personalised support. We help our students to get the knowledge and skills they need for their chosen career and support them to develop confidence in themselves and their abilities.
You can choose from a wide range of postgraduate courses or research degrees which are delivered from our main campuses in Coventry and London. Some …
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