Coventry University: International Business Management

InstitutionCoventry University View institution profile
Department School of Strategy and Leadership
Study type Taught


This programme seeks to create business professionals who not only understand the functions and processes that drive business and organisations forward today and the broad context in which they operate, but also appreciate the dynamic nature of international business and can respond to new global business trends and lead change successfully.

Ideal if you come from a non-business background, it adopts a broad multidisciplinary approach, which covers management and organisational theory, operational requirements, marketing and human resources influences on management, together with a solid understanding of the global trade environment and the complexities of global business issues, such as the potential and pitfalls of big data analysis. Rated ‘excellent’ by Eduniversal and ranked 20th best in the country for ‘Business, Management and Marketing’ in the 2018 Guardian University Guide, Coventry has been educating business professionals for over 100 years.

Through core modules, we will focus on building essential management skills, such as international leadership and management; international trade management; global markets and entry strategies; marketing in an international perspective to mention but a few. You will have the opportunity to engage with real business issues from highly innovative companies ranging from SMEs to large multinational corporations, through the whole course.

Using specialist software tools like the Global Marketing Management System online and other business simulation software, you will be encouraged to think strategically from the outset, developing the practical skills needed to initiate and implement complex international business projects, as well as greater inter-cultural competence. For example, you may find yourself working on real-life projects for businesses in and around Coventry or engage in research based learning on an open community platform such as inoERP, an open source Enterprise Resource Planning (ERP) application, which enables students to anchor the pedagogy on digital innovation.

A multicultural learning experience is guaranteed; you will be studying alongside staff and students from a wide range of nationalities. You’ll be taught by staff with significant experience of the business world, who have worked as directors and consultants for many large multinational companies not only in the United Kingdom but also abroad.

Key course benefits;

  • Coventry University is ranked 20th in the UK for Business, Management and Marketing in the 2018 Guardian University Guide.

  • High levels of student satisfaction for Business – 88% overall, above the sector average of 80% (Postgraduate Taught Experience Survey 2016).

  • Guest speakers programme has also drawn in prominent speakers from the field of international business in recent times to share their knowledge and experiences with students.

  • 85% of the School’s ‘Business and Management’ research was recognised internationally in the 2014 Research Excellence Framework (REF), of which 13% received the highest ‘world-leading’ classification.

  • Field trips to multinational organisations within a range of sectors and industries. Recent visits have included a visit to Jaguar Land Rover and Manchester United in the UK as well as visits to New York in the United States; Berlin, Germany; Paris, France among others (additional costs may apply).

  • Hands-on experience of market-leading software packages including: GMMSO (Global Marketing Management System Online) and EIMSO (Export Import Management System Online) from Janavaras and Associates International, Xsol software and SAP, the world’s leading enterprise resource planning (ERP) software provider.


Coventry University

Coventry University is a dynamic university that provides high quality education to students. Our teaching, staff, facilities and student experience have all been recognised as being among the finest in the sector and our future is looking bright as a modern university with a flourishing global reputation.

Why choose Coventry University?

  • Top 15 for five years running in the Guardian University Guide (2016-2020)
  • Awarded University of the Year for Student Experience (The Times and Sunday Times Good University Guide 2019)
  • 1st for Overseas Experiences (based on student trips abroad from HESA 2016/17 data)
  • Gold for outstanding teaching and …

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