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Coventry University: International Business Management

Institution Coventry University View institution profile
Department School of Strategy and Leadership
Web www.coventry.ac.uk/postgraduate
Study type Taught

Summary

Combining theory and practice, this course aims to provide a thorough grounding in international business management in an ever-changing global economy. Upon successful completion, it should equip you with the skills and knowledge needed to become a flexible, effective manager who can spot market opportunities and drive forward businesses to success in the international arena.

Alongside modules focused on business strategy, operations and analytics, we’ll cover the basic principles of marketing, and how they relate to an international context – where you will have the opportunity to discuss and analyse key managerial decisions on formulating and executing international marketing activities by having the opportunity to develop your knowledge and skills of marketing concepts including environmental analysis, buying behaviour, strategic market segmentation and more. This will be done through active case studies and practical examples.

Through the use of guest speakers, real case studies and industry visits and fieldtrips, you’ll explore more about the external forces which affect business decisions, including but not limited to the influence some external/or market factors have such as fall or rise of oil prices or interest rates. We’ll discuss some of the biggest challenges and issues businesses now face, such as market uncertainties.

Please note that guest speakers, industry visits and fieldtrips are subject to availability, competitive application processes, meeting applicable visa requirements and additional fees may apply.

MSc

Coventry University

Coventry University is a provider of world-class teaching, learning and impactful research, and pushes the boundaries of what higher education can achieve regionally, nationally and across the world.

Graduates could gain an advantage in their career with a postgraduate qualification from Coventry University. You can choose from a selection of courses at one of our UK university locations.

 

Why choose Coventry University?

  • Top 30 in the world for our ratio of international students (QS World University Rankings 2023)
  • Awarded five QS Stars for internationalisation, inclusiveness employability, facilities and teaching (QS Stars University Ratings)
  • Ranked 9th for resources …
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