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Bournemouth University: Tourism Marketing Management

Institution Bournemouth University View institution profile
Department Department of Marketing, Strategy and Innovation
Web https://www.bournemouth.ac.uk/study/postgraduate
Email futurestudents@bournemouth.ac.uk
Telephone 01202 961916
Study type Taught

Summary

This course is a conversion course (meaning it is intended for students who have not studied the subject previously). It is ideal for graduates who would like to change subjects or career direction.

The course aims to establish your understanding of the principles of tourism marketing management, providing you with a framework to understand business development and marketing planning. Specifically, it examines the relationships between the customer experience and marketing organisations, research planning, budgeting, marketing strategies and communication.

You'll develop a critical understanding of contemporary issues in marketing and the ability to question current marketing patterns and trends. In that context, attention is given to the use of IT and social media in destination management and marketing.

The speed of change in the global tourism and hospitality industries means that students need to be kept abreast of contemporary issues. This is achieved through our close links with industry and an opportunity for students to engage in a full-time work placement.

This course is delivered by a team of research-active, internationally recognised experts with a wide range of industry and academic experience.

Master of Science - MSc (PG)

Bournemouth University

At Bournemouth University (BU), our courses are crafted alongside leading industry experts, passionate about their subjects and your learning. Our approach of integrating our globally recognised research and industry practice means our degrees are designed to give you the skills and knowledge you need to pursue your passion. A number of our courses are accredited by professional bodies and our Business School achieved AACSB International accreditation - recognising our commitment to excellence.

Our motto is ‘To learn is to be changed.’ We are renowned for our research and teaching excellence in a range of subjects, including, forensic archaeology, …

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