find your perfect postgrad program
Search our Database of 30,000 Courses

Bournemouth University: Tourism Marketing Management

Institution Bournemouth University View institution profile
Department Department of Marketing, Strategy and Innovation
Web https://www.bournemouth.ac.uk/study/postgraduate
Email futurestudents@bournemouth.ac.uk
Telephone 01202 961916
Study type Taught

Summary

On this conversion course you will learn the principles of tourism marketing management, providing you with a framework to understand business development and marketing planning in an increasingly fast-paced, global industry.

Why study MSc Tourism Marketing Management at BU?

  • Study at one of the top-ten ranked universities in the world for tourism and hospitality

  • Develop a critical understanding of contemporary issues in marketing, question trends and explore the role of IT and social media in destination management and marketing

  • Examine the relationships between the customer experience and marketing organisations, research planning, budgeting, marketing strategies and communication

  • Choose to complete an optional 30-week work placement to further enhance your employability

  • Benefit from experiencing a new country and culture with the option to study a semester abroad

  • Learn from specialist, internationally recognised academic staff who are actively involved in research and consultancy, ensuring the curriculum is informed by cutting-edge knowledge and practice.

Course accreditations

The accrediting bodies on this course are renowned industry-wide for promoting excellence and the highest standards, all of which is reflected in the BU Business School Experience:

  • Recognition as an Institute of Travel & Tourism Centre of Excellence signifies BU as an industry-leading university

  • Accreditation by the Tourism Management Institute ensures this course meets standards aligned to the needs of the tourism sector, enhancing future employment prospects when you graduate

Master of Science - MSc (PG)

At Bournemouth University (BU), our courses are crafted alongside leading industry experts, passionate about their subjects and your development.

Our approach of integrating our globally recognised research and industry practice means our degrees are designed to give you the skills and knowledge you need to pursue your passion.

Bournemouth University - To learn is to change

Our motto is ‘To learn is to be changed.’ We are renowned for our research and teaching excellence in a range of subjects, including:

  • Business
  • Health
  • Media Practice
  • Forensic archaeology

As a result, we’re the highest ranked UK university in the Times Higher Education …

View Profile

Not what you are looking for?

Browse other courses in Business studies, Marketing, Tourism or Travel, or search our comprehensive database of postgrad programs.

Scholarship Opportunity with Postgrad.com

Are you a PG student at this University or have you applied to study a postgraduate program at a university in Europe? Tell us your plans and qualify for a £500.00 PGS Scholarship.

Click here