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Bournemouth University: Marketing Management (Digital)

Institution Bournemouth University View institution profile
Department Department of Marketing, Strategy and Innovation
Web https://www.bournemouth.ac.uk/study/postgraduate
Email futurestudents@bournemouth.ac.uk
Telephone 01202 961916
Study type Taught

Summary

This Master’s degree is a conversion course – ideal for graduates who would like to change subjects or career direction in response to the growing demand for graduates in managerial roles with the skills to design and manage digital marketing strategies.

Why study MSc Marketing Management (Digital)?

  • Learn about a range of digital marketing concepts underpinned by the digital marketing planning process including analysis, planning, implementation and control

  • Confidently evaluate the effectiveness of various digital marketing tools

  • While specialising in digital marketing, study broader marketing management concepts such as strategy setting, product development, communications and branding

  • Develop your personal leadership and management skills to become a competent and successful manager

  • Choose to complete an optional 30-week work placement in a marketing-related role to further enhance your employability.

MSc

At Bournemouth University (BU), our courses are crafted alongside leading industry experts, passionate about their subjects and your development.

Our approach of integrating our globally recognised research and industry practice means our degrees are designed to give you the skills and knowledge you need to pursue your passion.

Bournemouth University - To learn is to change

Our motto is ‘To learn is to be changed.’ We are renowned for our research and teaching excellence in a range of subjects, including:

  • Business
  • Health
  • Media Practice
  • Forensic archaeology

As a result, we’re the highest ranked UK university in the Times Higher Education …

View Profile

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