Bournemouth University: Marketing Management (Digital)

InstitutionBournemouth University View institution profile
Department Department of Marketing, Strategy and Innovation
Web https://www.bournemouth.ac.uk/study/postgraduate
Email futurestudents@bournemouth.ac.uk
Telephone 01202 961916
Study type Taught

Summary

This course is delivered by the AACSB-accredited Business School, an accreditation attained by fewer than 5% of business schools worldwide. It recognises our focus on excellence in all areas.

This Master’s degree is a conversion course – ideal for graduates who would like to change subjects or career direction.

In an increasingly digitalised business environment, there is a growing demand for graduates in managerial roles with the skills to design and manage digital marketing strategies. This course will introduce to a range of digital marketing concepts and an understanding of the planning, implementation and evaluation of various digital marketing tools.

While specialising in digital marketing, the course is complemented by broader marketing management concepts such as strategy setting, product development, communications and branding. You will also develop your leadership and management skills to become a competent and successful manager.

The course is also accredited by the Institute of Direct and Digital Marketing (IDM) which means you may be eligible to sit an extra exam to achieve the IDM Professional Certificate alongside your degree.

You will also have the option to complete a 30-week work placement in a marketing related role to further enhance your employability.

MSc

Bournemouth University

 

Find your degree of difference at Bournemouth University
Wherever you want to go, Bournemouth University (BU) can help you get there. Everything we do is designed to make you globally employable.

We offer an extensive range of postgraduate taught courses, as well as doctoral opportunities. If you choose to study at BU, you’ll leave fully prepared for professional practice, supported by the placement opportunities available on some courses.

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  • 91% of our graduates are in work or study six months after graduating (DLHE Survey, 2016)
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