Bournemouth University: Marketing Management

InstitutionBournemouth University View institution profile
Department Department of Marketing, Strategy and Innovation
Web https://www.bournemouth.ac.uk/study/postgraduate
Email futurestudents@bournemouth.ac.uk
Telephone 01202 961916
Study type Taught

Summary

This course is delivered by the AACSB-accredited Business School, an accreditation attained by fewer than 5% of business schools worldwide. It recognises our focus on excellence in all areas.

In a world where your brand sits among millions and it seems your consumers would rather talk about you than to you, it is vital that marketing practitioners stay ahead of the game. Marketing is arguably at the centre of all business activity.

This Master’s degree is a conversion course – ideal for graduates who would like to change subjects or career direction.

Incorporating specialist units which explore contemporary issues for today’s marketers, the course is complemented by broader management units to advance your leadership and management skills.

You will develop your appreciation of the relationship between marketing and the wider sphere of the organisation, and heighten the demand for your insights in the industry. The course will cover omnichannel strategy & supply chain management, marketing communications, brand management as well as sustainability and social marketing.

Today’s emphasis on new media marketing means that most marketers are not solely communicating with a local or even national market. Learning in an environment which brings together staff and students from all over the world will give you the edge in the industry to be a future leader in your area of expertise.

You will also have the option to complete a 30-week work placement.

MSc

Bournemouth University

 

Find your degree of difference at Bournemouth University
Wherever you want to go, Bournemouth University (BU) can help you get there. Everything we do is designed to make you globally employable.

We offer an extensive range of postgraduate taught courses, as well as doctoral opportunities. If you choose to study at BU, you’ll leave fully prepared for professional practice, supported by the placement opportunities available on some courses.

Why BU?

  • 91% of our graduates are in work or study six months after graduating (DLHE Survey, 2017)
  • Only university in the UK to have a Centre for Excellence ...

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