Bournemouth University: MSc Marketing & User Experience

InstitutionBournemouth University View institution profile
Department Department of Marketing, Strategy and Innovation
Web https://www.bournemouth.ac.uk/study/postgraduate
Email futurestudents@bournemouth.ac.uk
Telephone 01202 961916
Study type Taught

Summary

This progression course is delivered by the Business School, which has AACSB accreditation in recognition of our focus on excellence in all areas. It’s something that fewer than 5% of business schools worldwide have achieved, so you can be sure you’re in good hands.

Digital and technical skills are highly sought after by a wide range of professionals. User experience designers are increasingly being asked to demonstrate social science skills and business acumen, as well as technical knowledge.

This course aims to provide you with a deeper knowledge of marketing combined with the technical skills to design and manage the user experience – the combination of which will make you highly employable.

You’ll be introduced to a range of digital marketing concepts and integrated marketing communication campaigns, as well as learning how to design and develop digital products, services and solutions by applying human centred design principles and techniques. You will also explore the psychological theories of decision making and behaviour change and design methods for persuasive technology.

This course will suit those with a background in business, management or marketing, computer science or information and technology management who wish to advance and reorient their marketing and user experience skills, knowledge and techniques.

The course is also accredited by the Institute of Direct and Digital Marketing (IDM) which means you may be eligible to sit an extra exam to achieve the IDM Professional Certificate alongside your degree.

You will also have the option to complete a 30-week work placement with a UX employer to help increase your employability even further.

MSc

Bournemouth University

At Bournemouth University (BU), our courses are crafted alongside leading industry experts, passionate about their subjects and your learning. Our approach of integrating our globally recognised research and industry practice means our degrees are designed to give you the skills and knowledge you need to pursue your passion. A number of our courses are accredited by professional bodies and our Business School achieved AACSB International accreditation - recognising our commitment to excellence.

Our motto is ‘To learn is to be changed.’ We are renowned for our research and teaching excellence in a range of subjects, including, forensic archaeology, …

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