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Bournemouth University: MSc Marketing & User Experience

Institution Bournemouth University View institution profile
Department Department of Marketing, Strategy and Innovation
Web https://www.bournemouth.ac.uk/study/postgraduate
Email futurestudents@bournemouth.ac.uk
Telephone 01202 961916
Study type Taught

Summary

This course will suit those with a background in business, management, marketing, computer science or information and technology management who wish to advance and reorient their marketing and user experience skills, knowledge and techniques.

Why study MSc Marketing and User Experience?

  • Become highly employable by acquiring a combination of marketing knowledge and the technical skills to design and manage the user experience

  • Expand your knowledge about a range of digital marketing concepts and integrated marketing communication campaigns

  • Learn how to design and develop digital products, services and solutions by applying human-centred design principles and techniques

  • Explore the psychological theories of decision making and behaviour change and design methods for persuasive technology

  • Choose to complete a 30-week work placement with a UX employer to help increase your employability even further.

MSc

At Bournemouth University (BU), our courses are crafted alongside leading industry experts, passionate about their subjects and your development.

Our approach of integrating our globally recognised research and industry practice means our degrees are designed to give you the skills and knowledge you need to pursue your passion.

Bournemouth University - To learn is to change

Our motto is ‘To learn is to be changed.’ We are renowned for our research and teaching excellence in a range of subjects, including:

  • Business
  • Health
  • Media Practice
  • Forensic archaeology

As a result, we’re the highest ranked UK university in the Times Higher Education …

View Profile

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