University of the Arts London: Advertising

InstitutionUniversity of the Arts London View institution profile
Department London College of Communication, University of the Arts London
Telephone 020 7514 6569
Study type Taught


By combining cutting-edge thinking with practical project work, MA Advertising will enable you to develop the essential skills and experience to succeed within this dynamic and challenging industry. You’ll be encouraged to develop your own creativity, produce persuasive advertising work and gain an in-depth critical insight into advertising and its role in shaping society and culture. This course is taught at London College of Communication, at Elephant & Castle, part of University of the Arts London (UAL).

**What can you expect?**

You will examine the challenges the industry currently faces and consider how to make the most of new opportunities. Through a series of briefs and projects developed and delivered in partnership with leading industry players such as Advertising Week Europe and MediaCom, you will develop a portfolio that combines strategy and creativity.

You will learn new ways of conducting research and apply new approaches such as practice-research, speculative design and design fictions. You will find new ways of understanding audiences, mapping user journeys and finding insights.

You will read and think and make and write. You'll engage with industry news and commentary as well as academic research and critical theory. You'll write short copy tweets, long copy ads, business reports and academic critiques. Exploring a range of technologies, you might make a film, print advertisement, augmented reality app or voice bot.

You will find and create new forms of content and content relationships fit for a complex future. You will understand how to push the boundaries of the brief, challenge the norms and discover the future.

In your final major project, you will bring all your learning together to develop and deliver an in-depth practical investigation into a contemporary industry issue. You will deliver that project in a style fit for industry. You will research and write and make for industry. You will be an industry expert.

By the time you graduate you will be an ‘advertising futurist’ set to work with brands and organisations to develop creative strategies fit for tomorrow. You will be ready to prepare clients for what is around the corner. You will be able to offer an employer (the brand, the agency, the client) effective solutions for tomorrow’s problems, today.

**Four reasons to apply**

• MA Advertising works in partnership with industry. You will work on live briefs and projects with brands, businesses and agencies, gaining key industry skills and insights.
• MA Advertising is about the future. You'll explore the emerging technologies and media spaces the industry is focused on.
• MA Advertising is practical. You'll make ads and experiences, build prototypes and speculative designs.
• MA Advertising is critical. Your practice is your way of answering the research questions about media, culture and advertising that the industry faces.

**About London College of Communication**

The communications sector is evolving fast. Through our world-leading community of teaching, research and industry partnerships, we enable our students to develop the critical, creative and technical excellence needed to succeed and to discover new possibilities and practices.

Our Design, Media and Screen Schools produce experts and award-winners across virtual reality, journalism, photography, television and sound, graphic communication, games, design management – and more.

The London College of Communication experience is all about learning by doing. Our students get their hands dirty and develop their skills through the exploration of our facilities and technical spaces.

Students work on live briefs and commissions, with everything from independent start-ups and charities in Southwark, through to major global companies. Student designers, makers and innovators have worked with Nike, Penguin, the EU Commission, Colgate, Plan International, the National Trust, Nokia and Royal Mail, to name a few.


University of the Arts London



About University of the Arts London
University of the Arts London (UAL) is ranked second in the world for Art and Design in the 2020 QS World University Rankings®  for the second year in a row, and is Europe's largest specialist university for art and design.

UAL draws together six renowned Colleges, each with a long established, global reputation for producing outstanding work:

Our graduates go on to work in and ...

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