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University of Surrey: Digital Marketing and Channel Management

Institution University of Surrey View institution profile
Department Surrey Business School
Telephone +44(0)1483 682222
Study type Taught


Why choose this course "Technology has created new challenges and opportunities for businesses: from their products and services, to the way that distribution functions. This specialist course will provide you with the theoretical knowledge and hands-on skills employers are looking for in this challenging but exciting environment.

By the end of this course, you’ll be able to use your digital marketing knowledge to create marketing communication campaigns for both social media and more traditional channels. You’ll also have a practical understanding of marketing analytics and channel management, so you can make well-informed decisions in practice."

What you will study Our MSc course combines two areas: digital marketing and channel management. Whether you choose the 12-month or 15-month version of this course, you’ll explore both fields in detail, studying modules on a range of topics including social media, entrepreneurship and marketing analytics. You will also be able to choose two optional modules based on your own interests and career aspirations.

This course is taught through interactive lecture classes as well as seminars and laboratory sessions in smaller groups. You’ll also attend talks by industry guest speakers, who will share practical examples and help you reflect on what you learn, giving you the opportunity to develop your professional network.

In addition to eight taught modules, you will either write a dissertation on a research topic of your choice (12-month course) or take on a placement project (15-month course).

Master of Science - MSc (PG)

University of Surrey

At the University of Surrey, we want to shape the future for the better. If you’re considering postgraduate study, it’s likely you do too. Our postgraduate courses will give you the tools, skills and knowledge you need to achieve your ambitions and give you the edge in building a better future – for yourself and society. Situated just 34 minutes outside London in the vibrant town of Guildford, we welcome over 3,500 postgraduate students each year from 140 different countries.


Preparing for a great career
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