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University of Surrey: Digital Marketing and Channel Management
| Institution | University of Surrey View institution profile |
|---|---|
| Department | Surrey Business School |
| Web | www.surrey.ac.uk |
| admissions@surrey.ac.uk | |
| Telephone | +44(0)1483 682222 |
| Study type | Taught |
Summary
Why choose this course "Technology has created new challenges and opportunities for businesses: from their products and services, to the way that distribution functions. This specialist course will provide you with the theoretical knowledge and hands-on skills employers are looking for in this challenging but exciting environment.
By the end of this course, you’ll be able to use your digital marketing knowledge to create marketing communication campaigns for both social media and more traditional channels. You’ll also have a practical understanding of marketing analytics and channel management, so you can make well-informed decisions in practice."
What you will study Our MSc course combines two areas: digital marketing and channel management. Whether you choose the 12-month or 15-month version of this course, you’ll explore both fields in detail, studying modules on a range of topics including social media, entrepreneurship and marketing analytics. You will also be able to choose two optional modules based on your own interests and career aspirations.
This course is taught through interactive lecture classes as well as seminars and laboratory sessions in smaller groups. You’ll also attend talks by industry guest speakers, who will share practical examples and help you reflect on what you learn, giving you the opportunity to develop your professional network.
In addition to eight taught modules, you will either write a dissertation on a research topic of your choice (12-month course) or take on a placement project (15-month course).
Master of Science - MSc (PG)
| Level | RQF Level 7 |
|---|---|
| Entry requirements | A minimum of a 2:2 UK honours degree, or a recognised equivalent international qualification. English language requirements Full-time (12 months) and part-time (24 months) Full-time with placement (15 months) |
| Modules | Modules listed are indicative, reflecting the information available at the time of publication. Please note that modules may be subject to teaching availability, student demand and/or class size caps. FULL-TIME Year 1 (full-time) DISSERTATION IN MARKETING AND RETAIL MANAGEMENT - Compulsory Optional modules for Year 1 (full-time) - FHEQ Levels 6 and 7 Please see our website for FT with placement & PT modules. |
| Location | Main Site Stag Hill Guildford GU2 7XH |
| Level | RQF Level 7 |
|---|---|
| Entry requirements | A minimum of a 2:2 UK honours degree, or a recognised equivalent international qualification. English language requirements Full-time (12 months) and part-time (24 months) Full-time with placement (15 months) |
| Modules | Modules listed are indicative, reflecting the information available at the time of publication. Please note that modules may be subject to teaching availability, student demand and/or class size caps. FULL-TIME Year 1 (full-time) DISSERTATION IN MARKETING AND RETAIL MANAGEMENT - Compulsory Optional modules for Year 1 (full-time) - FHEQ Levels 6 and 7 Please see our website for FT with placement & PT modules. |
| Location | Main Site Stag Hill Guildford GU2 7XH |
| Level | RQF Level 7 |
|---|---|
| Entry requirements | A minimum of a 2:2 UK honours degree, or a recognised equivalent international qualification. English language requirements Full-time (12 months) and part-time (24 months) Full-time with placement (15 months) |
| Location | Main Site Stag Hill Guildford GU2 7XH |
Overview
Welcome to the University of Surrey, a global community of more than 16,000 students from 140 countries.
We’re based in the popular town of Guildford, just 35 minutes from central London by train. Our beautiful, green campus is home to outstanding learning facilities in every faculty, plus a comprehensive range of student services, a wide choice of accommodation and dedicated support for international students, to help you make the most of university life.
Master’s programmes
At Surrey, we want to shape the world for the better. If you’re considering postgraduate study, it’s likely you do too.
We have three …
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