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University of Stirling: Strategic Public Relations
| Institution | University of Stirling View institution profile |
|---|---|
| Department | Communication, Media and Culture |
| Web | www.stir.ac.uk |
| graduate.admissions@stir.ac.uk | |
| Telephone | 01786 467046 |
| Study type | Taught |
Summary
This Masters in Strategic Public Relations will help you to develop a critical appreciation of the role of public relations in contemporary societies, as well as key analytical, management and communication skills. You’ll gain a solid understanding of the theory behind public relations and communications, and have many opportunities to apply this theory to everyday communications and public relations practice, experience and phenomena.
The course is delivered online via Canvas, the University of Stirling’s online learning environment.
By the end of your studies, you’ll have the necessary skills to work at a managerial level in public relations. You’ll be able to analyse environments, issues, organisational cultures and relationships – as well as set objectives, carry out research and evaluation, and design and implement public relations strategies.
We’re continually updating this well-established course in line with new advances in theory and practice, including how communication campaigns may successfully integrate digital media.
This course was established in 1988 and was the first degree in public relations in the UK and one of the first in Europe. Several prominent public relations academics and practitioners have completed their education at Stirling.
MSc
| Level | SCQF Level 11 |
|---|---|
| Entry requirements | A minimum of a 2nd Class Honours degree (2.1 preferred) or equivalent in a relevant subject. Applicants without these formal qualifications but with significant appropriate/relevant work/life experience are encouraged to apply. IELTS score of 6.5 with 6.0 in all bands |
| Location | Online University of Stirling Cottrell Building Stirling FK9 4LA |
The University of Stirling
The University of Stirling is an international university committed to helping students make a difference in the world. Based in the heart of Scotland, Stirling is a place where ability – not background – is valued, and teaching, employability and facilities are all rated five-star (QS Stars University Ratings 2021).
The University of Stirling is ranked top 40 in the UK (Times and Sunday Times Good University Guide 2023), and students rated Stirling top 10 in the UK for Postgraduate Student Experience in the Postgraduate Taught Experience Survey (PTES) 2021.
With over 90 postgraduate courses, …
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