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University of Stirling: Digital Media and Communication
| Institution | University of Stirling View institution profile |
|---|---|
| Department | Communication, Media and Culture |
| Web | www.stir.ac.uk |
| Study type | Taught |
MSc
Summary
Graduates skilled in digital media and communication are in high demand by employers across all sectors. The global digital media market alone is predicted to grow by 12.8% every year to 2030 (Source Grand View Research, 2023).\ Our MSc Digital Media and Communications equips you with up-to-date analytical, creative, and production skills. These are underpinned by key theoretical learning. A distinctive feature of the course is its focus on human information behaviour, giving valuable insights into how individuals interact with digital media in contemporary contexts.\ On the course you’ll:
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Gain in-depth understanding of human communication and information-seeking behaviours in a digital context.
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Explore the complex and variable sociocultural factors influencing peoples’ interactions and engagement with digital media and information.
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Acquire a comprehensive understanding of research methods for audience and media research, including options to develop data analytics and digital marketing skills.
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Develop practical skills in persuasive communication design, and digital content development including options in graphic design and video production.
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Have the option to produce a digital media product as a specialist, practice-based alternative to undertaking a dissertation.
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Use industry standard software and equipment, including audio and video recording studios.
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Plan and develop multi-channel digital marketing strategies and campaigns.
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Learn through business case studies and simulation exercises.
Your pathway into the digital world\ Our Digital Media and Communication Masters degree is open to students from all academic and professional backgrounds. Whether you’re looking to build new expertise or advance existing digital knowledge, we offer a flexible route to developing your skills and shaping your career.\ You'll gain interdisciplinary training that prepares you for a wide range of roles across the digital industries, in both public and private sectors.\ Get closer to the media world\ Our strong connections in the media and communications industry brings your learning to life. Discover Scotland’s creative industry through field trips to varied local and national organisations. Digital Media and Communications Masters students have gone on recent field trips to:
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BBC Scotland - a modern digital broadcasting centre;
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V&A Dundee - one of the UK’s newest international design museums shortlisted for European Museum of the Year 2020;
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Codebase Stirling - a creative space and tech cluster that is part of one the largest and fastest-growing technology incubator networks in Europe.
You'll meet with media professionals, hearing first-hand about their experience and innovations.\ Comprehensive employability and skills programme\ Our employability and skills programme helps you to develop the attributes that employers look for. The University of Stirling’s Careers Service works in partnership with academic staff to ensure you are ready for the employment market.
| postgraduate.admissions@stir.ac.uk | |
| Telephone | 01786 466655 |
| Level | SCQF Level 11 |
| Location | Stirling Campus University of Stirling Stirling FK9 4LA |
Summary
This course will provide you with the core professional skills required for a rewarding career in digital media management and production. This interdisciplinary offering, bringing together Stirling’s internationally recognised strengths in media, film, and communication studies, is distinctive from competitors in offering you the unique opportunity to develop analytical, creative, and production skills; underpinned by important sociocultural understanding of human behaviour and communication in the digital context, and the complex factors influencing people’s behaviours.
You will gain an in-depth understanding of human communication and information-seeking behaviours, and the complex and variable sociocultural factors influencing peoples’ behaviours at both macro (societal) and micro (individual) levels. You will also acquire a comprehensive understanding of research methods for audience and media research, including options to develop data analytics and digital marketing skills. You will have the opportunity to develop practical skills in persuasive communication design, and digital content development including graphics design and video production. The course also includes the option to produce a digital media product as a specialist, practice-based alternative to undertaking a dissertation.
As a graduate, you will have the skills to contribute to the planning, development, and evaluation of multi-channel digital marketing strategies and campaigns. Via our unique offering, you will possess valuable interdisciplinary skills for flexible careers across digital industries public and private, and the ability to move into a number of specialist roles including digital media marketing, management, content design and production.
| graduate.admissions@stir.ac.uk | |
| Telephone | 01786 466655 |
| Level | SCQF Level 11 |
| Entry requirements | Minimum second-class Honours degree or international equivalent. Applicants without these qualifications but possessing other qualifications including significant relevant work experience may also be considered. |
| Location | Main Site Grange Road Stirling FK9 4LA |
Summary
This course will provide you with the core professional skills required for a rewarding career in digital media management and production. This interdisciplinary offering, bringing together Stirling’s internationally recognised strengths in media, film, and communication studies, is distinctive from competitors in offering you the unique opportunity to develop analytical, creative, and production skills; underpinned by important sociocultural understanding of human behaviour and communication in the digital context, and the complex factors influencing people’s behaviours.
| graduate.admissions@stir.ac.uk | |
| Telephone | 01786 466655 |
| Level | SCQF Level 11 |
| Entry requirements | Minimum second-class Honours degree or international equivalent. Applicants without these qualifications but possessing other qualifications including significant relevant work experience may also be considered. |
| Location | Main Site Grange Road Stirling FK9 4LA |
The University of Stirling is an international university committed to helping students Be the Difference in the world. Based in the heart of Scotland, Stirling is a place where ability – not background – is valued, and teaching, employability and facilities are all rated five-star (QS Stars University Ratings 2024).
That’s just part of the reason Stirling was shortlisted for University of the Year in the Times Higher Education (THE) Awards 2024, rated top 30 in the UK for postgraduate teaching (Postgraduate Taught Experience Survey 2024) and number one in the UK for campus environment (The International Student Barometer …
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