University of Portsmouth: Marketing

InstitutionUniversity of Portsmouth View institution profile
Department Faculty of Business and Law
Web www.port.ac.uk/study/postgraduate
Email balresearchdegrees@port.ac.uk
Telephone 023 9284 2991
Study type Research

Summary

This course is designed to update students' knowledge and enhance their understanding of the principles and theories underlying effective marketing practice and provide them with contemporary marketing skills. Students on this course explore contemporary issues in marketing such as digital marketing and the impact of social media; sustainability; crisis management and the relationship between marketing and sales.

Doctor of Philosophy - PhD

Master of Philosophy - MPhil

University of Portsmouth

It’s time to dive deeper into what you love, become a real expert and figure out how to make your mark.

Taught qualification or independent research? On-campus teaching or online part-time study? At Portsmouth, you can choose from a wide range of subjects and modes of study.

Why Portsmouth?

  •    5***** rated for excellence in the QS World University rankings 2021
  • Outstanding Gold-rated teaching for our students (TEF)
  • Dedicated Graduate School supporting all research students
  • 84% satisfaction with course quality (PTES Postgraduate Taught Experience Survey 2020
  • Master’s Scholarships available for high achievers

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