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University of Portsmouth: Digital Business Management

Institution University of Portsmouth
Department Faculty of Business and Law
Web http://www.port.ac.uk
Email bal-enquiries@port.ac.uk
Telephone 023 9284 2991
Study type Taught

Summary

Overview Digital technology is having a dramatic impact on the business world. Companies can use real-time data to inform strategy and improve products and processes, while technologies such as artificial intelligence, machine learning and blockchain are creating 'intelligent enterprises'.

On this MSc Digital Business Management course, you'll learn about the frameworks, models, strategies and systems you can use to make effective, real-time decisions across a company's internal and external operating environments. You'll explore how leading enterprise software, including SAP applications, enables development and implementation of digital change in business.

When you complete the course, you'll have the skills and practical experience you need to lead and manage the digital transformation of businesses in any industry.

What you'll experience On this Digital Business Management Master's degree course, you'll:

  • Learn how to initiate and lead digital change from academics with professional experience and industry speakers

  • Study topics such as digital strategy and leadership, digital technology and innovation, customer experience management, digital transformation, digital business applications and business analytics

  • Sharpen your critical thinking, creative, analytical decision-making and reporting skills along with developing skills in using industry-leading SAP applications, and other ERP, CRM software in your career

  • Complete a digital business consulting project, where you'll work with a company in the UK or overseas to develop and implement digital solutions

  • Use our SAP Next-Gen Innovation Lab, where you'll see how businesses can use technologies and concepts such as the Internet of Things, machine learning, blockchain, analytics and 'big data' to transform their products and processes

  • Get access to our library’s electronic resources 24/7, including thousands of ebooks, ejournals and newspapers, and databases

  • You’ll benefit from our SAP University Alliance membership through access to their learning hub and reduced membership pricing for your SAP certification

Careers and opportunities There's significant, increasing demand for professionals with the technical skill to deliver digital transformation for businesses and create new businesses using digital technology. This makes it a perfect time to study digital business management.

What can I do with a Master's degree in Digital Business Management? When you graduate, you'll have the skills and experience to manage a digital business, lead digital transformation and innovation projects, and create new business opportunities using digital technology.

What can you do with a Digital Business Management degree? Areas you could work in include:

  • enterprise systems

  • app development

  • business analytics

  • general management

  • internet sales and brokerage

  • digital transformation

  • digital marketing

What jobs can you do with a Digital Business Management degree? Job roles you could go onto include:

  • product manager

  • client relationships/key accounts manager

  • digital business practitioner

  • digital transformation specialist

  • enterprise system specialist

  • digital platform specialist

  • entrepreneur

*consultant

You could also continue your studies at PhD level in disciplines such as intelligent enterprise.

Career support We'll give you plenty of support in finding employment through careers events, recruitment fairs and our close industrial contacts.

After you leave the University, you can get help, advice and support for up to 5 years from our Careers and Employability service, as you advance your career.

You can also continue to attend events coordinated through our Business Services Research Office and SAP Next-Gen Innovation Lab, giving you chances to build contacts in the industry and keep your knowledge up-to-date.

MSc

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