find your perfect postgrad program
Search our Database of 30,000 Courses

University of Portsmouth: Digital Marketing

Institution University of Portsmouth View institution profile
Department Faculty of Business and Law
Telephone 023 9284 2991
Study type Taught


Overview Develop your understanding of marketing, grow your social media skills and use industry data to analyse and interpret the world you work in on this digital marketing Master's.

Build on your general business background and prepare for your career in marketing. Discover marketing concepts and theories in classroom sessions and apply your learning and skills with practical industry projects and simulations.

You do not need to have studied marketing to apply for this course. You'll train in all aspects of digital marketing and choose specific marketing topics to specialise in.

You’ll explore topics including big data, customer experience, social media marketing, brand identity and reputation, and marketing ethics and sustainability.

Learn to apply your knowledge to real world situations through case studies, simulations and business projects. By working with live clients and other students on your Collaborative Marketing Project you'll develop and apply your technical and practical skills to industry problems.

You'll use the same data sources you’ll use in the workplace, with access the data such as Mintel, Statista, MarketLine, Euromonitor International’s Passport and WARC, and graduate ready for your career in marketing.

To get the most out of this course you should be curious about what is happening in the world and why. You'll be interested in people and how they think, what they feel, and how they make decisions. You’ll learn to think like potential customers and consumers, and use this experience to inform your work on the course and in your career.

What you'll experience On this course, you'll:

  • Develop your marketing, social media and digital skills

  • Specialise in specific areas of digital marketing

  • Explore topics including big data, customer experience, social media, marketing ethics and sustainability

  • Access opportunities to gain micro qualifications, such as Google Garage

  • Use and analyse the same data as professionals in industry

  • Kickstart or boost your marketing career

  • Learn from academic staff with relevant experience in the field, including research and consultancy

  • Draw on our extensive links with the industry and hear from guest speakers

Careers and opportunities Companies are always looking for business aware students with a good understanding of marketing and strong digital skills.

Almost every industry needs digital marketing experts and when you graduate, you'll have the knowledge and practical skills to take on roles in areas such as e-commerce, marketing, advertising and social media.

You'll complete a Collaborative Marketing Project during your studies in a small team where you'll work with companies and university departments to understand their situations and recommend marketing improvements and initiatives.

You'll also have access to resources from the Marketing Industry Advisory Board. The Board may give talks as part of a module or employability events, judge competitions, or have been involved in designing your course content

What can you do with a Digital Marketing degree? You'll be in a strong position to pursue a career in fields including:

  • Digital marketing

  • Social media

  • E-commerce

  • Mobile advertising

You'll also have the entrepreneurial skills needed to start your own digital-based business. We'll be on hand to give you help, support and advice, whatever you decide to do next.


University of Portsmouth


‘I already feel so much more confident applying for jobs.’

Anna, Master’s student at the University of Portsmouth

 Why Portsmouth?
A stronger sense of direction. Opportunities to specialise and further your prospects. A big step towards achieving your ambitions. Portsmouth is a university where you can connect with great people and businesses, and unlock career possibilities.

Taught qualification or independent research? On-campus teaching or online part-time study? At Portsmouth, you can choose from a wide range of subjects and modes of study.

  •    5***** rated for excellence in the QS World University rankings 2022
  • 86% satisfaction with course …
View Profile

Not what you are looking for?

Browse other courses in Business studies, e-business or Marketing, or search our comprehensive database of postgrad programs.

Scholarship Opportunity with

Are you a PG student at this University or have you applied to study a postgraduate program at a university in Europe? Tell us your plans and qualify for a £500.00 PGS Scholarship.

Click here