find your perfect postgrad program
Search our Database of 30,000 Courses
University of Lincoln: Digital Marketing
Institution | University of Lincoln View institution profile |
---|---|
Department | Lincoln Interational Business School |
Web | https://www.lincoln.ac.uk |
enquiries@lincoln.ac.uk | |
Telephone | 01522 886644 |
Study type | Taught |
MSc
Summary
The evolution of the internet and the way technology is forever revolutionising the way products and services are consumed in both their ideology and their functionality has fundamentally changed the strategies and tactics used within marketing. The connected consumer is the new norm where people constantly split their attention between devices and the world around them. Human attention is now at a premium as advertisements vie for visibility in a landscape populated by an expanse of everyday people passing on their own ideas and persuading others to think the same way. Building and growing a brand is not just a challenge of visibility, it is also creating something that resonates with the consumer.
Digital marketing is a component of marketing that applies digital mediums to realise marketing goals. The fundamental shift in consumption habits has expanded the ways marketers can understand consumer behaviour and the ways in which they can reach customers and build relationships. The strategies and tactics used within digital marketing are always changing and evolving with the advent of new technologies and the impact they have on consumer behaviour and consumption habits.
The role of the digital marketer is diverse. They develop, implement, and manage digital marketing campaigns which play a major role in enhancing brand awareness. They harness different digital mediums for advertising and build relationships with customers digitally while evaluating their campaigns using analytics and metrics. The skills required to enter the marketing industry are specialist and in many instances, the digital marketer is expected to be proficient at them all.
MSc Digital Marketing is a specialist programme designed for graduates wanting to practice digital marketing and move into future leadership roles. It has been developed to meet the needs of employers seeking candidates with digital marketing skills that add immediate value to both the workplace and to your own entrepreneurial activities.
Level | RQF Level 7 |
---|---|
Entry requirements | Applicants would be expected to have a minimum 2:2 honours degree in marketing, business, or management. Accredited prior learning (APL) with significant marketing experience will also be considered. Applications from individuals with alternative UG study area degrees who have at least 2-3 years' experience in a marketing role and/or a professional marketing qualification will be considered on an application-by-application basis, and interviews will be held where appropriate. If you have studied outside of the UK, and are unsure whether your qualification meets the above requirements, please visit our country pages: Overseas students will be required to demonstrate English language proficiency equivalent to IELTS 6.0 overall, with a minimum of 5.5 in each element. For information regarding other English language qualifications we accept, please visit the English Requirements page: https://www.lincoln.ac.uk/home/studywithus/internationalstudents/englishlanguagerequirementsandsupport/englishlanguagerequirements/. If you do not meet the above IELTS requirements, you may be able to take part in one of our Pre-session English and Academic Study Skills courses. https://www.lincoln.ac.uk/home/studywithus/internationalstudents/englishlanguagerequirementsandsupport/pre-sessionalenglishandacademicstudyskills/ These specialist courses are designed to help students meet the English language requirements for their intended programme of study. |
Location | Lincoln (Main Site) Brayford Pool Lincoln LN6 7TS |
Fees
England | 10500 GBP for Whole course |
---|---|
Northern Ireland | 10500 GBP for Whole course |
Scotland | 10500 GBP for Whole course |
Wales | 10500 GBP for Whole course |
International | 18100 GBP for Whole course |
Summary
From websites and emails to blogs and social media, digital marketing has transformed the world of advertising and communications. The MSc Digital Marketing programme at Lincoln is designed for graduates wanting to practice in this increasingly important field of marketing and gain a strategic understanding of its place within the wider marketing function.
The course aims to empower students to be critical thinkers in the global world of digital marketing in order to lead and develop industry practices and processes in responsible and strategically mindful ways.
Following a practice-driven-theory approach, the MSc Digital Marketing programme emphasises the practical application of theory and the development of key digital marketing, leadership, management, and entrepreneurial skills.
Level | RQF Level 7 |
---|---|
Entry requirements | 2:2 Honours Degree or equivalent in Economics or a related subject with a strong quantitative element is required Overseas students will be required to demonstrate English language proficiency equivalent to IELTS 6.0 overall, with a minimum of 5.5 in each element. |
Location | Lincoln (Main Site) Brayford Pool Lincoln LN6 7TS |
Fees
England | 9900 GBP for Whole course |
---|---|
Northern Ireland | 9900 GBP for Whole course |
Scotland | 9900 GBP for Whole course |
Wales | 9900 GBP for Whole course |
International | 16800 GBP for Whole course |
The University of Lincoln is rated among the top 20 universities in the UK for student satisfaction in the Guardian University Guide 2022 and we are ranked in the top 30 overall in the WhatUni Student Choice Awards 2022. We are the highest placed multi-faculty modern university in The Times and Sunday Times Good University Guide 2022, which describes Lincoln as going “from strength to strength”.
We are featured among the world's top young universities in Times Higher Education’s (THE) Young University Rankings 2022, which recognises the world's finest universities under 50 years old.
We hold a top five-star rating …
View ProfileNot what you are looking for?
Browse other courses in Business and management or Marketing, or search our comprehensive database of postgrad programs.Scholarship Opportunity with Postgrad.com
Are you a PG student at this University or have you applied to study a postgraduate program at a university in Europe? Tell us your plans and qualify for a £500.00 PGS Scholarship.
Click here