University of Dundee: MSc International Business and Marketing

InstitutionUniversity of Dundee
Department School of Business
Web http://www.dundee.ac.uk
Study type Taught

Summary

You will learn about, and be able to critique various international business strategies. You will also be exposed to key areas such as global risk-analysis, global financial markets, and international trade.

You will study issues around customer experience design, marketing management and strategy, and digital marketing.

This course will give you a good grounding in business strategy, finance, and investment in an international context. You will be able to explore issues around the management of business resources, operations, and strategy.

MSc

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