University of Dundee: International Marketing and Management MSc

InstitutionUniversity of Dundee
Department School of Business
Web http://www.dundee.ac.uk
Email contactus@dundee.ac.uk
Telephone 01382 383838
Study type Taught

Summary

As well as covering the traditional, founding concepts and theories of marketing, you will also develop knowledge of social media marketing, digital marketing, content generation, digital tracking, and data analysis. You will understand the practical side of the various marketing tools and learn the pros and cons of each for the professional marketer.

This course broadens your understanding of management, business and beyond marketing.

MSc

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