University of Dundee: International Marketing (MSc)

InstitutionUniversity of Dundee
Department School of Business
Web http://www.dundee.ac.uk
Email contactus@dundee.ac.uk
Telephone 01382 383838
Study type Taught

Summary

The MSc International Marketing degree is one of our conversion degrees. As well as welcoming students from business backgrounds, our conversion degrees are also open to students who have not studied business as part of their undergraduate degree.

Marketing as a business discipline has changed significantly over the last decade, primarily due to the ever developing range of social media channels available, to target, communicate and engage with international customers. Despite this constant change, the basic founding principles of marketing remain the same and are as important as ever. Focussing on the customer. Understanding, responding and adapting to their needs, influencing their buying behaviour, their wants and desires. We have designed these degrees to focus on the underlying principles of marketing as well as covering up-to-date marketing channels, tools and strategies which you will use as a professional marketer.

As with all of our MSc conversion degrees, we provide you with a choice of options and a flexible approach to study. We have developed a solid understanding of what students want to study in the area of marketing so we have designed a number of key specialisms following on from the primary International Marketing degree.

MSc

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