find your perfect postgrad program
Search our Database of 30,000 Courses
University of Dundee: Entrepreneurship, Innovation and International Marketing MSc
| Institution | University of Dundee |
|---|---|
| Department | School of Business |
| Web | http://www.dundee.ac.uk |
| contactus@dundee.ac.uk | |
| Telephone | 01382 383838 |
| Study type | Taught |
Summary
Marketing changes continuously, due to the ever-developing range of digital channels and solutions available to target, communicate, and engage with customers. Significant development has also taken place around market research, which is very important for understanding customer behaviours and as a first stage of marketing planning.
As well as covering the traditional founding concepts and theories of marketing, you will also develop knowledge in social media marketing, digital marketing, content generation, digital tracking, and data analysis. You will understand the practical side of marketing tools and learn the pros and cons of each, for the professional marketer.
MSc
| Level | SCQF Level 11 |
|---|---|
| Entry requirements | https://www.dundee.ac.uk/postgraduate/international-marketing/entry-requirements |
| Location | Main Site Nethergate Dundee DD1 4HN |
Not what you are looking for?
Browse other courses in Business studies, Business innovation, Marketing or Entrepreneurial studies, or search our comprehensive database of postgrad programs.Scholarship Opportunity with Postgrad.com
Are you a PG student at this University or have you applied to study a postgraduate program at a university in Europe? Tell us your plans and qualify for a £500.00 PGS Scholarship.
Click here
