University of Bradford: International Strategic Marketing

InstitutionUniversity of Bradford View institution profile
Department School of Management
Web http://www.bradford.ac.uk
Study type Taught

Summary

The MSc in International Strategic Marketing develops the specialist knowledge and skills you need to pursue a marketing career.
You will develop your working knowledge of marketing tools and techniques and learn how to integrate them to plan and implement successful marketing programmes and initiatives. There is strong emphasis on practical application, with opportunities to develop your analytical and problem solving abilities through the use of case studies and marketing simulations.

Learning from academics and student peers from around the world gives you an invaluable perspective on the issues and challenges facing marketers in today’s global business environment.

Our tutors and lecturers include both working practitioners in marketing and internationally recognised academics who conduct world-class research, which is regularly published in leading marketing journals.

Master of Science - MSc (PG)

University of Bradford 

 

With over 50 years of academic excellence behind us as a University, we continue to grow our postgraduate reputation, course provision, and research impact.

We have always been pioneers in developing new course subjects and modes of teaching, reflecting and anticipating the needs of employers, our students, and of society as a whole.

Pioneering new programmes through research
The 2014 REF rated 74% of our research as world-leading or internationally excellent. The University has recently been at the forefront of quality research in fields as diverse as artificial intelligence, dementia, skin care science, peace-building and archaeology, and ...

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