University of Bradford: Digital and Strategic Marketing

Summary

The MSc in International Strategic Marketing develops the specialist knowledge and skills you need to pursue a marketing career.

You will develop your working knowledge of strategic marketing tools and techniques and learn how to integrate them to plan and implement successful marketing programmes and initiatives. There is a strong emphasis on practical application, with opportunities to develop your analytical and problem-solving abilities through the use of case studies and strategic marketing simulations. The application of theories and tools to real-world practical problems should enable you to use the information and analyse various data sources in making optimal strategic marketing decisions and choices.

The programme will enable you to pursue appropriate careers in the field of strategic marketing, branding, advertising, digital marketing and non-profit organisation applying the highest professional standards. The programme serves also as preparation for further study or an academic career in marketing.

Learning from academics and student peers from around the world gives you an invaluable perspective on the issues and challenges facing marketers in today’s global business environment.

Our tutors and lecturers include both working practitioners in marketing and internationally recognised academics who conduct world-class research, which is regularly published in leading marketing journals.

**Professional Accreditation**

The School of Management’s MSc in International Strategic Marketing and MSc in Marketing and Management programmes are approved by the Chartered Institute of Marketing (CIM), offering students the opportunity to gain professional qualifications through the CIM Graduate Gateway.

CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career. This accreditation will also help students to interact and participate in various engagement activities with senior marketing professionals, opening future career avenues globally.

Level	RQF Level 7
Entry requirements	You must have a degree (not necessarily in business and management) from an approved university. Exceptional candidates without a first degree but with appropriate professional qualifications (e.g. ACCA) and work experience may be admitted on their merits.
Location	Main Site Richmond Road Bradford BD7 1DP

Fees

EU	11050 GBP for Whole course
England	11050 GBP for Whole course
Northern Ireland	11050 GBP for Whole course
Scotland	11050 GBP for Whole course
Wales	11050 GBP for Whole course
International	16840 GBP for Whole course
Channel Islands	16840 GBP for Whole course

Summary

The MSc in International Strategic Marketing develops the specialist knowledge and skills you need to pursue a marketing career.

You will develop your working knowledge of marketing tools and techniques and learn how to integrate them to plan and implement successful marketing programmes and initiatives. There is strong emphasis on practical application, with opportunities to develop your analytical and problem solving abilities through the use of case studies and marketing simulations.

Learning from academics and student peers from around the world gives you an invaluable perspective on the issues and challenges facing marketers in today’s global business environment.

Our tutors and lecturers include both working practitioners in marketing and internationally recognised academics who conduct world-class research, which is regularly published in leading marketing journals.

**Professional accreditation**
We are proud to be in an elite group of business schools to hold the triple accreditations of Equis, AMBA and AACSB, often referred to as the "Triple Crown".

**Rankings**
The University of Bradford is ranked 301-400 in the world for Business and Economics in the 2019 Times Higher Education World University Rankings.

Level	RQF Level 7
Entry requirements	You must have a degree (not necessarily in business and management) from an approved university. Exceptional candidates without a first degree but with appropriate professional qualifications (e.g. ACCA) and work experience may be admitted on their merits.
Location	Main Site Richmond Road Bradford BD7 1DP

Fees

EU	10270 GBP for Year 1
England	10270 GBP for Year 1
Northern Ireland	10270 GBP for Year 1
Scotland	10270 GBP for Year 1
Wales	10270 GBP for Year 1
International	15650 GBP for Year 1
Channel Islands	15650 GBP for Year 1