University of Bradford: Digital and Strategic Marketing
| Institution | University of Bradford View institution profile |
|---|---|
| Department | School of Management |
| Web | www.bradford.ac.uk/postgraduate |
| admissionsmls@bradford.ac.uk | |
| Telephone | 01274 236088 |
| Study type | Taught |
Master of Science - MSc (PG)
Summary
The MSc in Digital and Strategic Marketing develops the specialist knowledge and skills you need to pursue a marketing career.
You will develop your working knowledge of strategic marketing tools and techniques and learn how to integrate them to plan and implement successful marketing programmes and initiatives. There is a strong emphasis on practical application, with opportunities to develop your analytical and problem-solving abilities through the use of case studies and strategic marketing simulations. The application of theories and tools to real-world practical problems should enable you to use the information and analyse various data sources in making optimal strategic marketing decisions and choices.
The programme will enable you to pursue appropriate careers in the field of strategic marketing, branding, advertising, digital marketing and non-profit organisation applying the highest professional standards. The programme serves also as preparation for further study or an academic career in marketing.
Learning from academics and student peers from around the world gives you an invaluable perspective on the issues and challenges facing marketers in today’s global business environment.
Our tutors and lecturers include both working practitioners in marketing and internationally recognised academics who conduct world-class research, which is regularly published in leading marketing journals.
**Professional Accreditation**
The School of Management’s MSc in Digital and Strategic Marketing and MSc in Marketing and Management programmes are approved by the Chartered Institute of Marketing (CIM), offering students the opportunity to gain professional qualifications through the CIM Graduate Gateway.
CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career. This accreditation will also help students to interact and participate in various engagement activities with senior marketing professionals, opening future career avenues globally.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | You must have a degree (not necessarily in business and management) from an approved university. Exceptional candidates without a first degree but with appropriate professional qualifications (e.g. ACCA) and work experience may be admitted on their merits. |
| Location | Main Site Richmond Road Bradford BD7 1DP |
Fees
| England | 11326 GBP for Whole course |
|---|---|
| Northern Ireland | 11326 GBP for Whole course |
| Scotland | 11326 GBP for Whole course |
| Wales | 11326 GBP for Whole course |
| Republic of Ireland | 11326 GBP for Whole course |
| EU | 17682 GBP for Whole course |
| International | 17682 GBP for Whole course |
| Channel Islands | 17682 GBP for Whole course |
Summary
The MSc in Digital and Strategic Marketing develops the specialist knowledge and skills you need to pursue a marketing career.
You will develop your working knowledge of strategic marketing tools and techniques and learn how to integrate them to plan and implement successful marketing programmes and initiatives. There is a strong emphasis on practical application, with opportunities to develop your analytical and problem-solving abilities through the use of case studies and strategic marketing simulations. The application of theories and tools to real-world practical problems should enable you to use the information and analyse various data sources in making optimal strategic marketing decisions and choices.
The programme will enable you to pursue appropriate careers in the field of strategic marketing, branding, advertising, digital marketing and non-profit organisation applying the highest professional standards. The programme serves also as preparation for further study or an academic career in marketing.
Learning from academics and student peers from around the world gives you an invaluable perspective on the issues and challenges facing marketers in today’s global business environment.
Our tutors and lecturers include both working practitioners in marketing and internationally recognised academics who conduct world-class research, which is regularly published in leading marketing journals.
**Professional Accreditation**
The School of Management’s MSc in Digital and Strategic Marketing and MSc in Marketing and Management programmes are approved by the Chartered Institute of Marketing (CIM), offering students the opportunity to gain professional qualifications through the CIM Graduate Gateway.
CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career. This accreditation will also help students to interact and participate in various engagement activities with senior marketing professionals, opening future career avenues globally.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | You must have a degree (not necessarily in business and management) from an approved university. Exceptional candidates without a first degree but with appropriate professional qualifications (e.g. ACCA) and work experience may be admitted on their merits. |
| Location | Main Site Richmond Road Bradford BD7 1DP |
Fees
| England | 5663 GBP for Year 1 |
|---|---|
| Northern Ireland | 5663 GBP for Year 1 |
| Scotland | 5663 GBP for Year 1 |
| Wales | 5663 GBP for Year 1 |
| Republic of Ireland | 5663 GBP for Year 1 |
Summary
The MSc in Digital and Strategic Marketing develops the specialist knowledge and skills you need to pursue a marketing career.
You will develop your working knowledge of strategic marketing tools and techniques and learn how to integrate them to plan and implement successful marketing programmes and initiatives. There is a strong emphasis on practical application, with opportunities to develop your analytical and problem-solving abilities through the use of case studies and strategic marketing simulations. The application of theories and tools to real-world practical problems should enable you to use the information and analyse various data sources in making optimal strategic marketing decisions and choices.
The programme will enable you to pursue appropriate careers in the field of strategic marketing, branding, advertising, digital marketing and non-profit organisation applying the highest professional standards. The programme serves also as preparation for further study or an academic career in marketing.
Learning from academics and student peers from around the world gives you an invaluable perspective on the issues and challenges facing marketers in today’s global business environment.
Our tutors and lecturers include both working practitioners in marketing and internationally recognised academics who conduct world-class research, which is regularly published in leading marketing journals.
**Professional Accreditation**
The School of Management’s MSc in Digital and Strategic Marketing and MSc in Marketing and Management programmes are approved by the Chartered Institute of Marketing (CIM), offering students the opportunity to gain professional qualifications through the CIM Graduate Gateway.
CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career. This accreditation will also help students to interact and participate in various engagement activities with senior marketing professionals, opening future career avenues globally.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | You must have a degree (not necessarily in business and management) from an approved university. Exceptional candidates without a first degree but with appropriate professional qualifications (e.g. ACCA) and work experience may be admitted on their merits. |
| Location | Main Site Richmond Road Bradford BD7 1DP |
Fees
| EU | 11050 GBP for Whole course |
|---|---|
| England | 11050 GBP for Whole course |
| Northern Ireland | 11050 GBP for Whole course |
| Scotland | 11050 GBP for Whole course |
| Wales | 11050 GBP for Whole course |
| International | 16840 GBP for Whole course |
| Channel Islands | 16840 GBP for Whole course |
Summary
The MSc in Digital and Strategic Marketing develops the specialist knowledge and skills you need to pursue a marketing career.
You will develop your working knowledge of strategic marketing tools and techniques and learn how to integrate them to plan and implement successful marketing programmes and initiatives. There is a strong emphasis on practical application, with opportunities to develop your analytical and problem-solving abilities through the use of case studies and strategic marketing simulations. The application of theories and tools to real-world practical problems should enable you to use the information and analyse various data sources in making optimal strategic marketing decisions and choices.
The programme will enable you to pursue appropriate careers in the field of strategic marketing, branding, advertising, digital marketing and non-profit organisation applying the highest professional standards. The programme serves also as preparation for further study or an academic career in marketing.
Learning from academics and student peers from around the world gives you an invaluable perspective on the issues and challenges facing marketers in today’s global business environment.
Our tutors and lecturers include both working practitioners in marketing and internationally recognised academics who conduct world-class research, which is regularly published in leading marketing journals.
**Professional Accreditation**
The School of Management’s MSc in Digital and Strategic Marketing and MSc in Marketing and Management programmes are approved by the Chartered Institute of Marketing (CIM), offering students the opportunity to gain professional qualifications through the CIM Graduate Gateway.
CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career. This accreditation will also help students to interact and participate in various engagement activities with senior marketing professionals, opening future career avenues globally.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | You must have a degree (not necessarily in business and management) from an approved university. Exceptional candidates without a first degree but with appropriate professional qualifications (e.g. ACCA) and work experience may be admitted on their merits. |
| Location | Main Site Richmond Road Bradford BD7 1DP |
Fees
| EU | 5525 GBP for Year 1 |
|---|---|
| England | 5525 GBP for Year 1 |
| Northern Ireland | 5525 GBP for Year 1 |
| Scotland | 5525 GBP for Year 1 |
| Wales | 5525 GBP for Year 1 |
Summary
The MSc in Digital and Strategic Marketing develops the specialist knowledge and skills you need to pursue a marketing career.
You will develop your working knowledge of strategic marketing tools and techniques and learn how to integrate them to plan and implement successful marketing programmes and initiatives. There is a strong emphasis on practical application, with opportunities to develop your analytical and problem-solving abilities through the use of case studies and strategic marketing simulations. The application of theories and tools to real-world practical problems should enable you to use the information and analyse various data sources in making optimal strategic marketing decisions and choices.
The programme will enable you to pursue appropriate careers in the field of strategic marketing, branding, advertising, digital marketing and non-profit organisation applying the highest professional standards. The programme serves also as preparation for further study or an academic career in marketing.
Learning from academics and student peers from around the world gives you an invaluable perspective on the issues and challenges facing marketers in today’s global business environment.
Our tutors and lecturers include both working practitioners in marketing and internationally recognised academics who conduct world-class research, which is regularly published in leading marketing journals.
**Professional Accreditation**
The School of Management’s MSc in Digital and Strategic Marketing and MSc in Marketing and Management programmes are approved by the Chartered Institute of Marketing (CIM), offering students the opportunity to gain professional qualifications through the CIM Graduate Gateway.
CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career. This accreditation will also help students to interact and participate in various engagement activities with senior marketing professionals, opening future career avenues globally.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | You must have a degree (not necessarily in business and management) from an approved university. Exceptional candidates without a first degree but with appropriate professional qualifications (e.g. ACCA) and work experience may be admitted on their merits. |
| Location | Main Site Richmond Road Bradford BD7 1DP |
Fees
| EU | 11050 GBP for Whole course |
|---|---|
| England | 11050 GBP for Whole course |
| Northern Ireland | 11050 GBP for Whole course |
| Scotland | 11050 GBP for Whole course |
| Wales | 11050 GBP for Whole course |
| International | 16840 GBP for Whole course |
| Channel Islands | 16840 GBP for Whole course |
Summary
The MSc in Digital and Strategic Marketing develops the specialist knowledge and skills you need to pursue a marketing career.
You will develop your working knowledge of strategic marketing tools and techniques and learn how to integrate them to plan and implement successful marketing programmes and initiatives. There is a strong emphasis on practical application, with opportunities to develop your analytical and problem-solving abilities through the use of case studies and strategic marketing simulations. The application of theories and tools to real-world practical problems should enable you to use the information and analyse various data sources in making optimal strategic marketing decisions and choices.
The programme will enable you to pursue appropriate careers in the field of strategic marketing, branding, advertising, digital marketing and non-profit organisation applying the highest professional standards. The programme serves also as preparation for further study or an academic career in marketing.
Learning from academics and student peers from around the world gives you an invaluable perspective on the issues and challenges facing marketers in today’s global business environment.
Our tutors and lecturers include both working practitioners in marketing and internationally recognised academics who conduct world-class research, which is regularly published in leading marketing journals.
**Professional Accreditation**
The School of Management’s MSc in Digital and Strategic Marketing and MSc in Marketing and Management programmes are approved by the Chartered Institute of Marketing (CIM), offering students the opportunity to gain professional qualifications through the CIM Graduate Gateway.
CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career. This accreditation will also help students to interact and participate in various engagement activities with senior marketing professionals, opening future career avenues globally.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | You must have a degree (not necessarily in business and management) from an approved university. Exceptional candidates without a first degree but with appropriate professional qualifications (e.g. ACCA) and work experience may be admitted on their merits. |
| Location | Main Site Richmond Road Bradford BD7 1DP |
Fees
| EU | 5525 GBP for Year 1 |
|---|---|
| England | 5525 GBP for Year 1 |
| Northern Ireland | 5525 GBP for Year 1 |
| Scotland | 5525 GBP for Year 1 |
| Wales | 5525 GBP for Year 1 |
Summary
The MSc in International Strategic Marketing develops the specialist knowledge and skills you need to pursue a marketing career.
You will develop your working knowledge of strategic marketing tools and techniques and learn how to integrate them to plan and implement successful marketing programmes and initiatives. There is a strong emphasis on practical application, with opportunities to develop your analytical and problem-solving abilities through the use of case studies and strategic marketing simulations. The application of theories and tools to real-world practical problems should enable you to use the information and analyse various data sources in making optimal strategic marketing decisions and choices.
The programme will enable you to pursue appropriate careers in the field of strategic marketing, branding, advertising, digital marketing and non-profit organisation applying the highest professional standards. The programme serves also as preparation for further study or an academic career in marketing.
Learning from academics and student peers from around the world gives you an invaluable perspective on the issues and challenges facing marketers in today’s global business environment.
Our tutors and lecturers include both working practitioners in marketing and internationally recognised academics who conduct world-class research, which is regularly published in leading marketing journals.
**Professional Accreditation**
The School of Management’s MSc in International Strategic Marketing and MSc in Marketing and Management programmes are approved by the Chartered Institute of Marketing (CIM), offering students the opportunity to gain professional qualifications through the CIM Graduate Gateway.
CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career. This accreditation will also help students to interact and participate in various engagement activities with senior marketing professionals, opening future career avenues globally.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | You must have a degree (not necessarily in business and management) from an approved university. Exceptional candidates without a first degree but with appropriate professional qualifications (e.g. ACCA) and work experience may be admitted on their merits. |
| Location | Main Site Richmond Road Bradford BD7 1DP |
Fees
| EU | 11050 GBP for Whole course |
|---|---|
| England | 11050 GBP for Whole course |
| Northern Ireland | 11050 GBP for Whole course |
| Scotland | 11050 GBP for Whole course |
| Wales | 11050 GBP for Whole course |
| International | 16840 GBP for Whole course |
| Channel Islands | 16840 GBP for Whole course |
Summary
The MSc in International Strategic Marketing develops the specialist knowledge and skills you need to pursue a marketing career.
You will develop your working knowledge of strategic marketing tools and techniques and learn how to integrate them to plan and implement successful marketing programmes and initiatives. There is a strong emphasis on practical application, with opportunities to develop your analytical and problem-solving abilities through the use of case studies and strategic marketing simulations. The application of theories and tools to real-world practical problems should enable you to use the information and analyse various data sources in making optimal strategic marketing decisions and choices.
The programme will enable you to pursue appropriate careers in the field of strategic marketing, branding, advertising, digital marketing and non-profit organisation applying the highest professional standards. The programme serves also as preparation for further study or an academic career in marketing.
Learning from academics and student peers from around the world gives you an invaluable perspective on the issues and challenges facing marketers in today’s global business environment.
Our tutors and lecturers include both working practitioners in marketing and internationally recognised academics who conduct world-class research, which is regularly published in leading marketing journals.
**Professional Accreditation**
The School of Management’s MSc in International Strategic Marketing and MSc in Marketing and Management programmes are approved by the Chartered Institute of Marketing (CIM), offering students the opportunity to gain professional qualifications through the CIM Graduate Gateway.
CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career. This accreditation will also help students to interact and participate in various engagement activities with senior marketing professionals, opening future career avenues globally.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | You must have a degree (not necessarily in business and management) from an approved university. Exceptional candidates without a first degree but with appropriate professional qualifications (e.g. ACCA) and work experience may be admitted on their merits. |
| Location | Main Site Richmond Road Bradford BD7 1DP |
Fees
| EU | 5525 GBP for Year 1 |
|---|---|
| England | 5525 GBP for Year 1 |
| Northern Ireland | 5525 GBP for Year 1 |
| Scotland | 5525 GBP for Year 1 |
| Wales | 5525 GBP for Year 1 |
Summary
The MSc in International Strategic Marketing develops the specialist knowledge and skills you need to pursue a marketing career.
You will develop your working knowledge of strategic marketing tools and techniques and learn how to integrate them to plan and implement successful marketing programmes and initiatives. There is a strong emphasis on practical application, with opportunities to develop your analytical and problem-solving abilities through the use of case studies and strategic marketing simulations. The application of theories and tools to real-world practical problems should enable you to use the information and analyse various data sources in making optimal strategic marketing decisions and choices.
The programme will enable you to pursue appropriate careers in the field of strategic marketing, branding, advertising, digital marketing and non-profit organisation applying the highest professional standards. The programme serves also as preparation for further study or an academic career in marketing.
Learning from academics and student peers from around the world gives you an invaluable perspective on the issues and challenges facing marketers in today’s global business environment.
Our tutors and lecturers include both working practitioners in marketing and internationally recognised academics who conduct world-class research, which is regularly published in leading marketing journals.
**Professional Accreditation**
The School of Management’s MSc in International Strategic Marketing and MSc in Marketing and Management programmes are approved by the Chartered Institute of Marketing (CIM), offering students the opportunity to gain professional qualifications through the CIM Graduate Gateway.
CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career. This accreditation will also help students to interact and participate in various engagement activities with senior marketing professionals, opening future career avenues globally.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | You must have a degree (not necessarily in business and management) from an approved university. Exceptional candidates without a first degree but with appropriate professional qualifications (e.g. ACCA) and work experience may be admitted on their merits. |
| Location | Main Site Richmond Road Bradford BD7 1DP |
Fees
| EU | 11050 GBP for Whole course |
|---|---|
| England | 11050 GBP for Whole course |
| Northern Ireland | 11050 GBP for Whole course |
| Scotland | 11050 GBP for Whole course |
| Wales | 11050 GBP for Whole course |
| International | 16840 GBP for Whole course |
| Channel Islands | 16840 GBP for Whole course |
Summary
The MSc in International Strategic Marketing develops the specialist knowledge and skills you need to pursue a marketing career.
You will develop your working knowledge of strategic marketing tools and techniques and learn how to integrate them to plan and implement successful marketing programmes and initiatives. There is a strong emphasis on practical application, with opportunities to develop your analytical and problem-solving abilities through the use of case studies and strategic marketing simulations. The application of theories and tools to real-world practical problems should enable you to use the information and analyse various data sources in making optimal strategic marketing decisions and choices.
The programme will enable you to pursue appropriate careers in the field of strategic marketing, branding, advertising, digital marketing and non-profit organisation applying the highest professional standards. The programme serves also as preparation for further study or an academic career in marketing.
Learning from academics and student peers from around the world gives you an invaluable perspective on the issues and challenges facing marketers in today’s global business environment.
Our tutors and lecturers include both working practitioners in marketing and internationally recognised academics who conduct world-class research, which is regularly published in leading marketing journals.
**Professional Accreditation**
The School of Management’s MSc in International Strategic Marketing and MSc in Marketing and Management programmes are approved by the Chartered Institute of Marketing (CIM), offering students the opportunity to gain professional qualifications through the CIM Graduate Gateway.
CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career. This accreditation will also help students to interact and participate in various engagement activities with senior marketing professionals, opening future career avenues globally.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | You must have a degree (not necessarily in business and management) from an approved university. Exceptional candidates without a first degree but with appropriate professional qualifications (e.g. ACCA) and work experience may be admitted on their merits. |
| Location | Main Site Richmond Road Bradford BD7 1DP |
Fees
| EU | 5525 GBP for Year 1 |
|---|---|
| England | 5525 GBP for Year 1 |
| Northern Ireland | 5525 GBP for Year 1 |
| Scotland | 5525 GBP for Year 1 |
| Wales | 5525 GBP for Year 1 |
University of Bradford
With over 50 years of academic excellence behind us as a University, we continue to grow our postgraduate reputation, course provision, and research impact.
We have always been pioneers in developing new course subjects and modes of teaching, reflecting and anticipating the needs of employers, our students, and society as a whole.
Over 200 postgraduate options
We offer over 200 postgraduate taught programmes, research opportunities and CPD modules, focusing on the ever-changing global business, social, scientific and environmental landscapes.
Our programmes are designed and delivered by leading academic experts across the Faculties of Engineering and …
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