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University of Bradford: Digital and Strategic Marketing

Institution University of Bradford View institution profile
Department School of Management
Web www.bradford.ac.uk/postgraduate
Email admissionsmls@bradford.ac.uk
Telephone 01274 236088
Study type Taught

Summary

The MSc in Digital and Strategic Marketing develops the specialist knowledge and skills you need to pursue a marketing career.

You will develop your working knowledge of strategic marketing tools and techniques and learn how to integrate them to plan and implement successful marketing programmes and initiatives. There is a strong emphasis on practical application, with opportunities to develop your analytical and problem-solving abilities through the use of case studies and strategic marketing simulations. The application of theories and tools to real-world practical problems should enable you to use the information and analyse various data sources in making optimal strategic marketing decisions and choices.

The programme will enable you to pursue appropriate careers in the field of strategic marketing, branding, advertising, digital marketing and non-profit organisation applying the highest professional standards. The programme serves also as preparation for further study or an academic career in marketing.

Learning from academics and student peers from around the world gives you an invaluable perspective on the issues and challenges facing marketers in today’s global business environment.

Our tutors and lecturers include both working practitioners in marketing and internationally recognised academics who conduct world-class research, which is regularly published in leading marketing journals.

Professional Accreditation

The School of Management’s MSc in Digital and Strategic Marketing and MSc in Marketing and Management programmes are approved by the Chartered Institute of Marketing (CIM), offering students the opportunity to gain professional qualifications through the CIM Graduate Gateway.

CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career. This accreditation will also help students to interact and participate in various engagement activities with senior marketing professionals, opening future career avenues globally.

Master of Science - MSc (PG)

Bradford University

Established over 50 years ago, the University of Bradford stands as a beacon of academic excellence and innovative research. Offering a unique blend of traditional and cutting-edge education, we continue to grow our postgraduate reputation, course provision, and research impact. 

With over 200 postgraduate options including taught programmes, research opportunities and CPD modules, our academic offerings span a wide range of disciplines, with a special focus on courses that integrate practical experience and theoretical knowledge. From Engineering and Health Sciences to Management, Social Sciences and Life Sciences, our programmes are designed to equip students with skills that meet …

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