University of Aberdeen: Digital Marketing Leadership

InstitutionUniversity of Aberdeen View institution profile
Department Business School
Web http://www.abdn.ac.uk
Email pgadmissions@abdn.ac.uk
Telephone 01224 272090
Study type Taught

Summary

The online MSc in Digital Marketing Leadership is designed to meet the rapidly increasing role of Digital Marketing within the strategic, operational and marketing functions of organisations worldwide. Delivered online through high quality videos, webinar and discussion forums, the programme provides flexibility for individuals to study at a pace that meets their own personal goals. For part time students the maximum length of the programme is 4 years.

Importantly, the programme utilises contextualised learning based around simulated market challenges. For example, early on in the programme students will follow an entrepreneur’s interactions with a practicing digital marketing consultancy, acquiring knowledge and insight into how a brief is interpreted and then met. This “theory into practice” approach will enable students to quickly add value to an organisation, with understanding not just of the theories and that underscore digital marketing, but also the challenges and techniques of digital marketing implementation. Facilitating this theory into practice orientation, the programme uniquely combines the expertise and insight of the university’s faculty and a practicing digital marketing consultancy Jump Digital.

MSc

University of Aberdeen

 


"95.8% of our graduates enter jobs, research posts or further study within six months of graduating."

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Overview 

The University of Aberdeen is the 5th oldest university in the UK, located in ‘Old Aberdeen’ on a beautiful medieval campus. The stunning contemporary glass Sir Duncan Rice library offers an excellent modern study area with panoramic views across the city, beach and beyond.

There are around 14,500 talented students from over 120 countries and international academics bringing global ...

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