University of Aberdeen: Digital Marketing Leadership

InstitutionUniversity of Aberdeen View institution profile
Department Business School View department profile
Telephone 01224 272090
Study type Taught


The online MSc in Digital Marketing Leadership is designed to meet the rapidly increasing role of Digital Marketing within the strategic, operational and marketing functions of organisations worldwide. Delivered online through high quality videos, webinar and discussion forums, the programme provides flexibility for individuals to study at a pace that meets their own personal goals. For part time students the maximum length of the programme is 4 years.

Importantly, the programme utilises contextualised learning based around simulated market challenges. For example, early on in the programme students will follow an entrepreneur’s interactions with a practicing digital marketing consultancy, acquiring knowledge and insight into how a brief is interpreted and then met. This “theory into practice” approach will enable students to quickly add value to an organisation, with understanding not just of the theories and that underscore digital marketing, but also the challenges and techniques of digital marketing implementation. Facilitating this theory into practice orientation, the programme uniquely combines the expertise and insight of the university’s faculty and a practicing digital marketing consultancy Jump Digital.


University of Aberdeen
Business School



The University of Aberdeen Business School is home to a thriving community of like-minded students, staff members and industry experts. Together, this community provides students with a chance to be part of something special; a business world full of opportunities.

From meeting global employers on live projects, to making international contacts that last a lifetime, the University of Aberdeen Business School provides students with the perfect environment to nurture their skills, network and build friendships that last a lifetime.

When it comes to launching your career, we are home to the things that matter.


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